Online Activities - Tablet, PC, Mobile Q1 2013

Tablet users are now driving online content consumption globally The breakdown of behaviours shows how the different device form factors really impact the type of activities performed on the device. 80% While some of this variance in activities is Used a social networking service SOCIAL due to the type of person that owns a tablet, it is clear that tablets are geared towards content consumption. The most popular online activities, however, are popular 70% Used an aggregator 60% Uploaded a video online across all devices. 50% Used a micro-blogging service Subscribed to an RSS feed 40% Written your own blog 0% Global online activities across Watched a full length the three main connected devices sports programme 20% Edited / managed % of device users doing each activity via that device own website 10% Watch live T.V. on demand Q1 Listened to live radio online 2013 Search for product or service to buy TABLET PC MOBILE 27.5 5.5 4 Listened / watched a podcast Used Webmail -0- Watch T.V. on demand (not live) Tablet was the preferred device Checked the weather online across 27.5 activities Used internet banking Listen to music on a Purchased a product online Key music streaming service Size of circle indicates 1st 2nd 3rd percentage of global users per device for each activity PROFESSIONAL SERVICES Watched a full length film globalwebindex Source: GlobalWeblndex Question: Which of the following activities have you performed online in the past month via your PC / Mobile / Tablet? Base for all devices: % of internet users globally age 16 to 64 Find out more /// www.globalwebindex.net Mail /// [email protected] Used a social bookmark online / used VOIP Made a phone call Managed your soe Used an instant % of device users per activity messenger Uploaded photos online service Reviewed a product or bran Commented on a story ent on a oq agessau a con forur PUBLISHING Played an online game 10 OJULD nsjai ure or entertainment Used online office applications Purchased an online service Watched a video clip Sold a product online