Oncologists Use of Digital

DIG Oncologists Use of DIGITAL INSIGHTS GROUP Digital Methodology DIGTM Connected Physician: Oncologist was fielded in Q4 2013 with a randomly selected sample of US oncologists. Half of the respondents were Medical Oncologists and half of the respondents were Hematologists/Oncologists. 38% of oncologists report they use four devices on a regular basis (desktop, laptop, tablet, phone). 38% 40% Among devices used for professional purposes, oncologists report they use their smartphone the most often (40%) 72% 28% report they use three devices 28% 35% and their smartphone has the greatest influence (35%) on their practice and clinical decision-making. 57% 14% 18% 14% report they use two devices. What are the top apps on a smartphone or tablet? 72% of oncologists report they use YouTube. 57% report they use Facebook. Only 10% of oncologists report they use Twitter today. 10% Only 18% are only using one device. In other words, they are twice as likely to have four devices -- You Tube f as they are just one device 32% 162% 12% Despite the preference for mobile overall, oncologists still prefer to access professional video on their desktop (32%) – with their tablet a close second. 62% of oncologists state they are interested in more content from pharmaceutical and device companies tailored to mobile devices – today. Only 12% of oncologists report they regularly "prescribe" apps on their smartphone to their patients (that they can use on their own). 36% Mobile web or app? It's a tie. Oncologists are split with regard to their preference for mobile web or an app to access professional content. Only 16% report no preference for mobile web versus app. 16% 36% of oncologists using a tablet for professional purposes report they have used it to show patient education resources to their patients in the practice. The top three clinical apps used on a phone or tablet are e Epocrates 71% Medscape 69% Malscape (U UpToDate 64% The top sites visited on a smartphone or tablet 63% NCCN UpToDate NCCN Malscape NEJM Medscape / WebMD Epocrates Fully 63% of oncologists report their smartphone is essential to how they practice medicine today. WHY ARE YOU NOT CONTENT WITH THE QUALITY OF CONTENT FROM PHARMACEUTICAL COMPANIES ON MOBILE DEVICES? These are open end responses to the last question (above)... Not necessarily iPhone friendly (requires flash player not compatible) Needs to be more detailed, the current content is too simplified The relevant content is scarce and not tailored for mobile devices. There are very few clinical videos in HD DIG DIGITALINSIGHTSGROUP.COM DIGITAL INSIGHTS GROUP