Up Close & Personal

UP CLOSE & WIPRO Applying Thought PERSONAL WHAT CAN A BANK DO TO MAKE BANKING A PERSONAL EXPERIENCE? IT BEGINS WITH BANKS UNDERSTANDING THEIR CUSTOMER'S BEHAVIOUR AND THEIR ACTIVITIES. SUCH AS. And even understanding Or their special interests THEATRE their favorite vacation spots Or their favorite restaurants Which supermarket they shop at regularly such as movies or bowling LIFEGUARD RESTAURANT SUPERMARKET FAST FOOD BUPERMARKET ПИК FAST FOOD GIVING BANKS A SINGLE VIEW OF THEIR CUSTOMERS 3 RESPONSE STRATEGY 2 ANALYTICS • One-to-one personalization of offers • Real-time event marketing • New product development 1 DATA MANAGEMENT First, all this Data (Big Data) is culled through a data management system that provides banks with valuable information Segment customers based on lifetime value analysis Microsegmentation fine-tuned to customer's activities • Predictive analytics for real-time and dynamic personalization THE RESPONSE STRATEGY THUS FORMULATED HELPS BANKS GET CLOSER TO THEIR CUSTOMERS. RESPONSE STRATEGY: SINGLE CUSTOMER VIEW CAPABILITY: 35% 70% 36% 47% of banks offer one-to-one of banks offer real-time marketing of banks use microsegmentation & predictive analysis personalized services of banks have a real-time single customer view SO HOW CLOSE ARE YOU TO YOUR CUSTOMER? Detailed Findings available on the EFMA-Wipro report on Retail Banking. Read More DO BUSINESS BETTER NYSE:WIT | OVER 140,000 EMPLOYEES | 57 COUNTRIES CONSULTING | SYSTEM INTEGRATION | OUTSOURCING wWW.WIPRO.COM