Getting Schooled on Small Business Marketing

GETTING SCHOOLED ON Small businesses know that Small Business Marketing effective marketing is essential to their success, but can find it a daunting task, as most are time starved don't have luxury of spending days researching the latest trends, tools, and tech- niques. 16-20 calls per month received from online marketing vendors' IIO 54.9% 75% 64% 66% wish they took better advantage of find it challenging spend less than 4 hours per week on marketing say attracting new customers keeps them up at night to keep up with technology innova- tions to manage constant technology changes their business /// - ////// 500,000+ small businesses and nonprofits educated Education Matters in-person since January 2009 Constant Contact's local educa- 2009 2013 tion program, Boot Camp classes, and webinars empower small businesses and nonprofits across 26,000+ the country to become more effective marketers, teaching online marketing best practices wherever they are, both in-person attended webinars 170,000+ educated at seminars/Boot Camp classes and online. 2012 21,000 A Typical Month People educated by /// Constant Contact 27 38 live webinars Boot Camp classes in-person 400+ seminars 15-20 local seminars held each day Topics covered: email marketing, social media marketing, engagement marketing, event marketing Educators Everywhere Constant Contact has Regional Development Directors and Authorized Local Experts leading educational efforts in communities across the U.S., Canada and the U.K. Our Boot Camp team travels coast-to-coast to teach in-depth seminars on how to use these tools, year first Constant Contact 2006 educators hit the streets SCORE SBA.GOV Education Partners Include US. Small Business Administration FOR THE LIFE OF YOUR BUSINEss For additional small business marketing HisPANIC CHAMBER visit OAKLAND educational resources, or information about upcoming webinars, local semi- nars, and Boot Camp classes, visit: www.constantcontact.com/learning-center. visitoaklond.org United Way Orange County United Way TANO NYS Small Business Development Center CHAMBER UTAH'S BUSINESS LEADEE Constant Contact Sources: 1 Neal Cabbage, Iteratively.com 2 MerchantCircle/ Reply.com (September 2012) 3 Constant Contact's "Small Business: Then and Now" Survey (May 2013) 4 Bank of America Semiannual Survey (April 2012) 5 Staples National Small Business Survey (November 2012) 6 Based on September 2012 attendance