Global Marketing Strategy: China Top 10 Internet Companies You Must Know

Global Marketing Strategy: China Top 10 Internet Companies You Must KnoW Global Marketing Strategy China Top 1O Internet Companies Online marketing in China is different. Unlike in uS and other Western countries, Google, Youtube, and Facebook has a small market share. Instead, there are Chinese versions of search engine (Baidu), social media (Renren, Kaixin), and video (Youku) sites that dominates the Chinese online market. So, in order to launch Chinese online advertising campaigns successfully, these are the Top 10 internet companies that you must know. Revenue in 2011 of Top 10 (Billion CNY) From the chart on the left, we dan see the revenue of the Top 10 Chinese internet companies in 2011. Baidu and Tencent are the largest Internet companies, while 360buy is the largest B2C company. 20 16 12 8 4 Baidu Sina Alibaba Snda Amazon Tencent Sohu 163 360buy Renren Let's get to know the Top 10 companies Baidu Baidu is the No. 1 search engine in China, with 71.5 percent of China's market share 'as of December 2012. As the No.1 innovative internet company in China, Tencent offers diverse services including social networks, web portals, e-commerce, and multiplayer online games, etc. Tencent has launched its RTB Ad trading platform. Tencent Sina is a Chinese online media company for Chinese communities around the world. Sina operates four major business lines: Sina Sina Weibo, Sina Mobile, Sina Online, and Sina.net. Sohu is one of the leading Chinese media company, offering web portal, advertising, a search engine, on-line multiplayer gaming and other services. Sohu Alibaba is a privately owned company that cover business-to-business online marketplaces, retail and payment platforms, shopping search engine and data-centrie eloud computing services. Alibaba NetEase is a Cchinese Internet company that operates 163.eom, which is famous for its popular web portal, mail and gaming services. 163 Snda is a Chinese operator of online games and book publisher, with more than 460 million registered accounts and an average of 12 million players at any given time. Snda 360buy Jingdong Mall is a Chinese electronic commerce company, which is the largest B2C online retailer in China. It plans to launch its Ad exchange in future. 360buy Amazon China, which was formerly Joyo.com and then merged with Amazon, is a Chinese shopping website located in Beijing. Amazon also attempt to develop its RTB Ad exchange currently. Amazon Renren Network is a Chinese social networking service that exists as the Chinese remake of Facebook, with more than 160 million registered users in 2011. Renren Innovation of Top 10 Chinese Internet Companies: Social Media Sina Tencent Renren Sohu Tencent personal Network Alibaba Tencent Microblor susiness Social Dating bued setwork TE Renren rging/Niche Network do bo Kuantu EN LOFT RE Puth match tumbir. Social Tencent Media Sohu Otgede Landscape I Alibaba Aaswen in China yeip Baidu Baidu zynga blogm the Baidu Soys pes per Sharing ORANA aaunue epos AGgregator Social Gaming Value-add Networks Sina Baidu Renren Renren Tencent Source: iResearch Aug 2012, CIC Data Cheung Kong Graduate School of Business, CKGSB Knowledge Online Classifieds Core Networks eCommerce Basic Networks Hoya