Sports And Social Media

Sports & Social Media SOCIAL MEDIA MENTIONS UEFA CHAMPIONS LEAGUE FINALS Tweets : 4.8 Million FB Likes : 2.5 Million NHL PLAYOFFS Total Number Of Tweet Mentions: 3.3 Million MLB ALL STAR GAME EURO 2012 11900000 Total 808k Social Media Tweets Comments SUPERBOWL XLVI NBA FINALS Twitter e FB 主 Tweets : 5.67 Million FB Likes : 215k Mentions : 19.13 Million OLYMPIC SOCIAL MEDIA MEDALISTS COU Top Increase In Brand Mention CHOBANI Kellogg's VISA GREEK YOGURT 338% 200% 178% GOLD SILVER BRONZE SPORTS & BUSINESS The NBA has been the leader of social media in the sports business world. Fans from all around the world tweeted for this year's Slam Dunk Contest Champion, and a month later the league started selling jerseys featuring star players' Twitter handles. In April, the beginning of playoff season was marked with the official launching of Pinterest and Tumblr pages. More than 350 current and former NBA players are using Twitter. Counting official league, team and player profiles, the league claims more than 260 million combined Facebook likes and Twitter follows. NBA SOCIALMEDIA FAILS The NHL have requested their fans to "keep calm and pin on" while the labor dispute that has already cost the league more than 200 games continues to drag on. It resulted in their Pinterest page getting bombarded with cynicism, abusive and sarcastic comments. That format sets up well to mockery, however, from people pissed off that the NHL would focus on updating their Pinterest page rather than solving the existing problem. NHL On their Facebook Fanpage, Bayern Munich announced that they had signed a new player. Fans waited eagerly only to find out that they are the new signing by the club. It appears that the club wanted to reward the fan's loyalty with an engaging personalized video, but everyone including major news outlet has completely misjudge the message and it quickly escalate into a spectacular failure. NCHE INTERESTING FACTS 15000 tweets per second were recorded when Spain scored its 4th goal in Euro 2012 final One out of the top five landmarks in seven of the world's Usain Bolt garnered 80,000 tweets per minute (TPM) during his gold medal- winning 200m sprint Michael Phelps has added one million Twitter followers during the London Olympics most social cities is related to sports. TRANSFORM DATA TO STORIES Visit us at BUILDMUSCLE.ORG References http://mashable.com/2012/06/20/facebook social-landmarks/ http://mashable.com/2012/06/15/kings nhl -twitter infographic/ http://www.lostremote.com/2012/06/22/nba finals-win triggers-social-media-avalanche infographic/ http://blog.exacttarget.com/blog/sacially-creative and delivered/the social media -champions-league-bayern-vs-chelsea- infographic http://blog.exacttarget.com/blog/socially-creative delivered/who won-the social-media superbowl-infographic http://mashable.com/2012/07/11/mlb-all-star game-social- media/ http://www.reuters.com/london-olympics-2012/articles/jamaica/usain-bolt/2012/08/10/phelps gets- l-social-media- london games http://mashable.com/2012/07/03/euro-2012-who-won-on twitter-infographic/ http://mashable.com/2012/07/02/euro 2012-tweet-record/ http://mashable.com/2012/10/24/nhl instagram-fans-mad/ http://digital-football.com/featured/bayern munich-pr-stunt-fails-on-facebook- as-fan-emotions-run high/ http://www.forbes.com/sites/marketshare/2012/08/15/this brand sold medal-olvmnics/ Sports & Social Media SOCIAL MEDIA MENTIONS UEFA CHAMPIONS LEAGUE FINALS Tweets : 4.8 Million FB Likes : 2.5 Million NHL PLAYOFFS Total Number Of Tweet Mentions: 3.3 Million MLB ALL STAR GAME EURO 2012 11900000 Total 808k Social Media Tweets Comments SUPERBOWL XLVI NBA FINALS Twitter e FB 主 Tweets : 5.67 Million FB Likes : 215k Mentions : 19.13 Million OLYMPIC SOCIAL MEDIA MEDALISTS COU Top Increase In Brand Mention CHOBANI Kellogg's VISA GREEK YOGURT 338% 200% 178% GOLD SILVER BRONZE SPORTS & BUSINESS The NBA has been the leader of social media in the sports business world. Fans from all around the world tweeted for this year's Slam Dunk Contest Champion, and a month later the league started selling jerseys featuring star players' Twitter handles. In April, the beginning of playoff season was marked with the official launching of Pinterest and Tumblr pages. More than 350 current and former NBA players are using Twitter. Counting official league, team and player profiles, the league claims more than 260 million combined Facebook likes and Twitter follows. NBA SOCIALMEDIA FAILS The NHL have requested their fans to "keep calm and pin on" while the labor dispute that has already cost the league more than 200 games continues to drag on. It resulted in their Pinterest page getting bombarded with cynicism, abusive and sarcastic comments. That format sets up well to mockery, however, from people pissed off that the NHL would focus on updating their Pinterest page rather than solving the existing problem. NHL On their Facebook Fanpage, Bayern Munich announced that they had signed a new player. Fans waited eagerly only to find out that they are the new signing by the club. It appears that the club wanted to reward the fan's loyalty with an engaging personalized video, but everyone including major news outlet has completely misjudge the message and it quickly escalate into a spectacular failure. NCHE INTERESTING FACTS 15000 tweets per second were recorded when Spain scored its 4th goal in Euro 2012 final One out of the top five landmarks in seven of the world's Usain Bolt garnered 80,000 tweets per minute (TPM) during his gold medal- winning 200m sprint Michael Phelps has added one million Twitter followers during the London Olympics most social cities is related to sports. TRANSFORM DATA TO STORIES Visit us at BUILDMUSCLE.ORG References http://mashable.com/2012/06/20/facebook social-landmarks/ http://mashable.com/2012/06/15/kings nhl -twitter infographic/ http://www.lostremote.com/2012/06/22/nba finals-win triggers-social-media-avalanche infographic/ http://blog.exacttarget.com/blog/sacially-creative and delivered/the social media -champions-league-bayern-vs-chelsea- infographic http://blog.exacttarget.com/blog/socially-creative delivered/who won-the social-media superbowl-infographic http://mashable.com/2012/07/11/mlb-all-star game-social- media/ http://www.reuters.com/london-olympics-2012/articles/jamaica/usain-bolt/2012/08/10/phelps gets- l-social-media- london games http://mashable.com/2012/07/03/euro-2012-who-won-on twitter-infographic/ http://mashable.com/2012/07/02/euro 2012-tweet-record/ http://mashable.com/2012/10/24/nhl instagram-fans-mad/ http://digital-football.com/featured/bayern munich-pr-stunt-fails-on-facebook- as-fan-emotions-run high/ http://www.forbes.com/sites/marketshare/2012/08/15/this brand sold medal-olvmnics/