Incorporating Inbound Marketing into Your Online Strategy

INCORPORATING INBOUND MARKETING INTO YOUR ONLINE STRATEGY INBOUND MARKETING VS. TRADITIONAL MARKETING UP TO 60% OFF HOW TO CREATE YOUR PERFECT CAPSULE WARDROBE SHOP NOW INBOUND MARKETING... TRADITIONAL MARKETING... Is also called outbound marketing Focuses on attracting online traffic by providing content that consumers find useful Focuses on reaching out to potential customers through Since people will already be visiting your website, making a purchase will be much easier advertisements Must grab web users' attention and convince them to visit your website to make a purchase Tends to be more cost effective than traditional marketing strategies INBOUND MARKETING STRATEGIES TO CONSIDER BLOGGING Offer useful information that web users will want to read on your website ONSITE CONTENT Provide comprehensive information about your company and your products or services SOCIAL MEDIA Engage with your customer base by sharing your own content, relevant news articles, and information about your products or services INFOGRAPHICS Use graphic design and interesting copy to get readers' attention and attract them to your website PROVIDED BY: PENNINGTON CREATIVE PENNINGTONCREATIVE.COM Sources: https://www.searchenginejournal.com/inbound-vs-outbound-marketing-whats-best-2017/176422/ https://moz.com/blog/consumer-survey-reveals-the-efficacy-of-inbound-vs-outbound