Thank You for Subscribing: How to Optimize Your Welcome Emails

THANK YOU FOR SUBSCRIBING How to Optimize Your Welcome Emails Welcome emails are typically sent after new subscribers opt-in. A Who Sends Welcome Emails? 81% of B2C marke A Welcome Emails vs. Bulk Marketing Emails Welcome emails have 320% more revenue per email 87% of retailers 70% than other promotional emails, as well as: of non-retail marketers 86% 196% 336% lift in unique lift in unique click rate lift in transaction rate open rate Subject Line +23.2% "Sale" has been shown to increase open rates by 23.2%. SUBJECT THANKS FOR JOINING – HERE'S WHAT'S ON SALE +3.4% "Save" only increases open rates by 3.4%. Some content marketing subject lines help opens and click throughs, while others hurt. SUBJECT SAVE ON YOUR FIRST ORDER Helps Hurts "Report" -23.7% opens -54.8% clickthrough rate "News" +34.8% open rate +47.7% clickthrough rate "Bulletin" "Webinar" -16.6% opens -70.7% clickthrough rate +15.8% open rate +12.7% clickthrough rate "Video" +18.5% open rate +64.8% clickthrough Time Sent 4.01% Transaction Rate Real-time welcome emails see 10 times the transaction rate of RECEIVED: 10:47 P.M. welcome emails sent in batches. 0.4% Transaction Rate RECEIVED: 9:00 A.M. - 'From' Email TO: CUSTOMER X FROM: [email protected] Generic addresses, especially 'noreply' prevent your new customer from engaging with your business. TO: CUSTOMER X FROM: ([email protected]) Email Copy SUSJECT SUSJECT: SAVE ON YOUR FIRST ORDER THANKS FOR JOINING – HERE'S WHAT'S ON SALE TO: CUSTOMER X TO: CUSTOMEI X FROM: NOREPLY@BUSINESSINCLTD. BIZ RECEIVED: 9:00AM FROM: STEVE@BUSINESSINCLTD BIZ RECEIVED: 10:47 PM. Thank you for joining the Business Inc. Ltd. community. Hi there, thanks for subscribing to Business Inc. Ltd! We founded this website because we're passionate about Our newsletter is full of free tips about how to grow and promote your business. helping businesses like yours grow, and we'll be sending you an email every week full of useful tips on how to grow your businesses AND AS AN ADDED BONUS, HERE'S A CODE FOR 15% OFF YOUR FIRST ORDERII! Make sure you whitelist @businessincltd.biz - because we don't want you to miss out on our emails. SAVE 152 NEXT TIME YOU SHOP WITH USI PROMO CODE: BIZSUBSCRIBER And to thank you for joining, here's a code you can use to save 15% next time you shop with us. If you have any questions, feel free to reply to this email. You can unsubscribe any time, and review our privacy policy, via the links below. To unsuscribe, dick here, To view our privacy policy, click here To update your commurication preferences click here. 1 Writing persuasive copy that avoids the spam folder can be tricky, especially when trying to generate click throughs to your website. Spam Trigger Words Persuasive Words "Prize" "free" "bonus" "buy" "purchase" "order" "Because" has been shown to increase compliance with a given request (like whitelisting your email address) from 60% to 94%. --"You" instantly personalizes email copy and involves the reader in your story. EXCESSIVE CAPITAL "Imagine" can prompt readers to imagine using a product service, which increases desire to purchase. LETTERS AND EXCLAMATION POINTS!!!!! +2.6x Incentivizing purchases with discounts and special offers with your welcome email leads to 2.6x higher transaction rates, lifting them from 1.85% to 4.84%. However, revenue per email is actually slightly lower for emails not including offers, so the value of special offers in welcome emails is questionable. SAVE 152 NEXT TIME YOU SHOP WITH USI PROMO CODE: BIZSUBSCRIBER A Best Practices For Welcome Emails A Explicitly thank the subscriber for joining A Set expectations for the value and frequency of future communications A Request information to help improve relevance and frequency of future communications A Inform subscriber of privacy policy A Instruct subscriber on how to "whitelist" your domain T LE 2.00 PM www.experian.com/assets/marketing-services/reports/welcome-best-practices-guide.pdf econsultancy.com/blog/63206-six-case-studies-and-an-infographic-on-how-to-write-effective-email-subject-lines zapier.com/learn/ultimate-guide-to-email-marketing-apps/email-marketing-mistakes kissmetrics.com/avoid-the-spam-folder/ unbounce.com/online-marketing/your-web-copy-stinks/ www.the-gma.com/welcome-netiquette-six-steps-to-engage-email-subscribers www.exacttarget.com/blog/wp-content/uploads/2014/06/et_welcome_emails_infographic_w640.png EASY SMTP