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THE SMARTPHONE: A Must-Have for Every MODERN MOM By Life360° Gettettet MODERN MOMS HAVE DISCOVERED THE POWER OF SMARTPHONES TO KEEP THEIR FAMILIES CONNECTED, ORGANIZED AND SAFE. LIFE360 ASKED SOME OF ITS 5 MILLION MEMBERS* TO TELL THEM WHY SMARTPHONES ARE BECOMING A MUST-HAVE. SMARTPHONE LOVE WHAT WOULD IT TAKE FOR YOU TO GIVE UP YOUR SMARTPHONE FOR A DAY? 32.4% 15.5% 11.8% 28.7% said they would said they would give up their smartphone for a day at the spa. not give up their smartphone for a day, even if they got paid. for new clothes, a new bag or new shoes. for dinner at her favorite restaurant. Over 52% 78% said they use their smartphone within 5 minutes of waking up said they do something with their smartphone in the last 10-15 minutes before bed. 64% said they feel they pay a reasonable amount for their smartphone. Most people said they would pay between $60 and $80 a month for their smartphone. ANDROID IS BY FAR THE MOST POPULAR SMARTPHONE DEVICE AMONG SMARTPHONE MOMS, WITH NEARLY 3 TIMES AS MANY USERS AS THE IPHONE. O% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% SMARTPHONE FAMILIES AFTER COMMUNICATION, SAFETY AND SECURITY RANKED AS THE MOST IMPORTANT FUNCTIONS OF A SMARTPHONE. 17.9% 16.5% say they check in only once per day. say they check in five to ten times per day 00 000 44% 13% of people surveyed said they check in with family members via smartphone 1-5 times a day. say they check in ten or more times. Over 50% said someone in their family will buy a smartphone in the next 18 months. Over 57% said all of their family members over the age of 13 will probably have a smartphone in the next 18 months. GPS-based applications can connect smartphones automatically, so moms can see their child's or spouse's location, without having to call or text. 56% of responders who gave their children smartphones say they did so for safety and security. People surveyed said identifying safety points and threats in any neighborhood is a highly valued smartphone function THE SMARTPHONE FUTURE We are only at the tip of the iceberg with how much we depend on smartphones In 5 years, how much do you anticipate relying on your smartphone? More than I do today 73.5% Less than I do today 8.9% 18% The same amount SOURCE: LIFE360 (WWW.LIFE360.COM) SURVEYED OVER 500 OF THEIR USERS. TO DOWNLOAD THE FREE LIFE360 APP, SEARCH FOR "LIFE360" IN ITUNES ANDROID MARKET Available on the Available in App Store A Android Market