Powerful Facebook Engagement Infographic for Nonprofits!

IS FACEBOOK ENGAGING YOUR SUPPORTERS? We looked at over 9,000 nonprofits Facebook pages, grouped them by fan count and analyzed their average engagement activity. We also looked at the average of what the top 20 pages in each group are doing. En•gage•ment: the number of likes, shares, or comments on a given post. 87,400 Average People Engaged Per Post MILLION + FANS 2 4.8 Posts Per Day Top 20 17,800 6.2 83,200 999K Average People Engaged Per Post to 2.7 500K Posts Per Day Top 20 A 6.2 8,000 1,700 499K to 250K Average People Engaged Per Post 3.2 Posts Per Day Top 20 5,400 2.9 81,000 249K Average People Engaged Per Post to 2.4 100K Posts Per Day Top 20 5,400 2.2 231 100K Average People Engaged Per Post to 1.9 10K Posts Per Day Top 20 2,800 2.2 19 10K Average People Engaged Per Post FANS 21 OR LESS Posts Per Day Top 20 324 1 No matter the size of the page or the number of fans, you have the power to engage. By posting quality content multiple times a day and paying attention to what works and what doesn't, your page will grow in engagement and activity. Your page may be smaller than you like today, but everyone had to start somewhere. Use this benchmark as proof that you have the power to reach the next level of engagement. ACTIONSprout www.actionsprout.com