Holiday Sales: The Numbers

HOLIDAY SALES The Numbers Holidays are Coming The holiday season has always been a critically important time for retailers. And, as customers inexplorably shift towards ecommerce and mobile, the holidays are set to get busier, more hectic and - hopefully - more lucrative with every passing year! But what are the numbers behind this most wonderful time of the year? Key Dates THURSDAY FRIDAY MONDAY TUESDAY WEDNESDAY THURSDAY 27 28 01 16 24 25 NOVEMBER NOVEMBER DECEMBER DECEMBER DECEMBER DECEMBER Thanksgiving Black Friday Cyber Monday Hanukkah Christmas Eve Christmas Day (16th-24th) Holiday Predictions 2014 According to Deloitte LLP, online sales and mail orders will increase at least 13.5% this year'. 13.5% Up to 70% of US Ecommerce shipments during the 2014 Christmas shopping period could include free shipping - a 3% increase over 20132. 70% It's predicted that mobile commerce will 33% account for 33% of US Online Holiday Sales?. A Growing Market Holiday season sales figures from 2005-13 60 50 46.55 40 42.29 37.2 30 32.6 29.2 29.1 28 20 24.6 19.6 10 2005 2006 2007 2008 2009 2010 2011 2012 2013 As a percentage of total Ecommerce sales, the holiday period made up 23.5% in 2013 as opposed to 20.5% back in 2008. 20.5% 2008 23.5% 2013 20-40% of yearly sales for small-mid sized retailers take place in the last two months of the year. (National Retail Federation) 0% 20% 40% ONE IN FIVE us and UK consumers did ALL their Christmas shopping online in 2013. (Econsultancy) 84% of Americans did at least SOME of their Christmas shopping online 2013. (only 16% did none!) (Econsultancy)“ 84% of consumers plan to shop on a tablet this holiday season. 44% of consumers will shop the same (or more) from their computer as last year. 94% of consumers will shop less in brick-and-mortar 17% stores. (zmags) %3D I3D Takeaways: - Online holiday sales are growing at an incredible rate - An increasing number of Americans are doing at least some of their shopping online - with near 20% of them buying all their gifts online. - Tablet and mobile device is on the rise - make sure your website is responsive! Early Shoppers 66% 49% of consumers do their holiday shopping in September, October and November. (National Retail Federation) of marketers will launch a holiday marketing campaign before Halloween. (Experian) Takeaways: Much of your success depends on being ready early. If you wait until Thanksgiving to start your campaigns, you're potentially missing a huge opportunity. AAAA Thanksgiving & Black Friday Black Friday is the Friday after Thanksgiving, and is often regarded as the beginning of the Christmas shopping season. 1,500 1,250 1,198 1,000 1,042 750 816 766 733 648 633 500 534 479 407 250 318 288 2008 2009 2010 2011 2012 2013 Thanksgiving Black Friday Thanksgiving Day online sales grew by 19.7% 19.7% Thanksgiving & Black Friday were worth $1.964bn in total online sales in 2013 - up over 18.5% from 2012. (TechCrunch) +19.79 $1.964bn year-over-year. There were 4,156,900 tweets about Black Friday 2013 -43% positive, 35% negative, 22% neutral of all online traffic is 39.7% mobile, an increase of 34% from 2012! Black Friday Smartphones Tablets Traffic 24.9% 14.2% Sales 7.2% 14.4% Conversion Rate 1.4% .4.25% 6.0 8.4 4:36 7:29 $115.63 $132.75 Average Page Views Average Session Length Average Order Value (source: IBM Digital Analytics Benchmark) AAAA Cyber Monday The Monday after Thanksgiving - was incepted back in 2005 and has since firmly established itself on the Ecommerce calendar. U.S. Online Spending on Cyber Monday from 2005-2013 2,000 1,750 1,735 1,500 1,465 1,250 1,251 1,000 1,028 887 750 846 -.... 733 500 608 ..... 484 250 2005 2006 2007 2008 2009 2010 2011 2012 2013 Cyber Monday Spending Mobile sales made up 17% of total online sales on Cyber Monday 2013, an increase of 55.4% year over year (IBM) Cyber Monday sales were up 31.5% over Black Friday 2005 $484m 17% 2013 $1,735m 31.5% 2012-13. AAAA Small Business Saturday Consumers who were aware of Small Business Saturday spent $5.7bn with independent merchants 2013 (AXP & National Federation of Independent Business) Modest increase from $5.5bn in 2012. $5.5bn 2012 $5.7bn 2013 Boxing Day Boxing Day 2012 The busiest day EVER for Ecommerce in the UK. Ecommerce revenues rose by more than 40% - with tablets driving a third of all online sales." Reaching Your Shoppers 66% Email is the top holiday marketing channel for 55% of brands. (Experian) of 2012 Black Friday purchases were the result of a social media 64.8% of shoppers use social media to find the perfect gift. (Crowdtap) interaction. (Mr Youth) Mobile is expected to have an impact on 87% of all holiday purchases. (Mobile Marketing Association) In 2012, 25% of consumers purchased gifts from a retailer they had never even shopped with before. (Google) 64% of respondents said they have bought a product because of something they saw on Twitter. (Twitter) SELL STUFF! AmeriCommerce Made by http://www.americommerce.com/blog CO wyzowl AAAA AA44 Sources 1. http://www.internetretailer.com/2014/09/24/e-commerce-holiday-sales-set-double-digit-growth 2. http://www.practicalecommerce.com/articles/72062-4-Predictions-for-the-2014-Holiday-Shopping-Season 3. http://www.practicalecommerce.com/articles/72062-4-Predictions-for-the-2014-Holiday-Shopping-Season 4. https://econsultancy.com/blog/64280-one-in-five-us-and-uk-consumers-did-all-of-their-christmas-shopping-online-stats#i.15grpfnb5wdmku 5. http://zmags.com/wp-content/uploads/2012/11/Tablet-Mobile-Shoppers-Holiday-Plans.pdf 6. https://econsultancy.com/blog/11411-boxing-day-was-the-busiest-day-ever-for-ecommerce-in-the-uk-report#i.15grpfnb5wdmku 7. http://www.drapersonline.com/news/ecommerce/news/mobile-devices-drive-online-boxing-day-traffic/5056102.article MADE WITH B. TEXAS http://www.americommerce.com/blog Online Spending in million U.S. dollars Online Revenue in millon U.S. dollars Sales in billion U.S. dollars