The Actual Definition of Viewability
shared by PlayThrus on Jun 04
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The new viewability metric has been a hot discussion topic among people in the digital ad world. Most people agree that it’s necessary to start incorporating quality measures into the digital inven...
tory. But the new viewability standard doesn’t have everyone singing praise. We created this infographic to help you get a feel for what the actual definition of viewability is and why there is still something to be desired on how we protect our ads.
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http://areyo...ewability/Category
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