Transcribed
The Truth About Call Tracking and SEO
about The Truth Call Tracking & SEO Call Tracking allows marketers to track which ads, campaigns, and keywords generate phone calls. It's like Google Analytics for the phone! *Spoiler: Call Tracking does NOT harm SEO if used correctly. The problem is that many marketers have NOT used it the right way. DO THIS NOT THAT Use Dynamic Number Insertion (DNI) to temporarily display unique call tracking numbers. Don't use Call Tracking on directory listings, Google+ Local, and other online properties. Why not? Google demands that Name, Address, and Phone Number (NAP) remain consistent. This is done via a snippet of Javascript.