Nielsen Average Social Media User Infographic By EBriks Infotech

GENDER Females and The average visitor is female MALE 96 18-34-Year-Olds FEMALE 103 AGE She is between 18 and 34 Most Active 2-17 88 18-34 108 Social Networkers 35-49 104 50-64 98 65+ 91 Females make up the majority of visitors to social networks and blogs, and people aged 18-34 have the highest concentration of visitors among RACE/ETHNICITY all age groups. Americans aged 35-49 are also avid visitors: 4 percent more likely than average to visit social networks and blogs than they do She is likely Asian or Pacific Islander any other site and 27 percent of these sites' audience. HISPANIC 100 WHITE 101 Who is the average visitor to social networks and blogs? >> Unique Audience Composition Index, Home and Work (May 2011) AFRICAN AMERICAN 94 ASIAN/ PACIFIC ISLANDER 103 Read as: During May 2011, U.S. Internet users aged 18-34 were 8 percent more likely than average to visit Social Networks and Blogs AMERICAN INDIAN/ ALASKA NATIVÉ OTHER 102 101 LOCATION She likely lives in New England NEW ENGLAND 102 EDUCATION MIDDLE ATLANTIC 99 She has obtained a Bachelor's degree SOUTH ATLANTIC 101 GRAMMAR SCHOOL OR LESS HOUSEHOLD INCOME 89 EAST SOUTH CENTRAL 101 WEST SOUTH CENTRAL 97 SOME HIGH SCHOOL 102 EAST NORTH CENTRAL HIGH SCHOOL GRADUATE 99 Her household income is less 100 WEST NORTH CENTRAL 100 SOME COLLEGE 103 than $50,000 per year MOUNTAIN 99 ASSOCIATE DEGREE 101 UNDER $50K 102 PACIFIC 100 BACHELOR'S DEGREE |106 $50K - $75K 99 POST GRADUATE DEGREE 106 $75K+ 98 GENDER Females and The average visitor is female MALE 96 18-34-Year-Olds FEMALE 103 AGE She is between 18 and 34 Most Active 2-17 88 18-34 108 Social Networkers 35-49 104 50-64 98 65+ 91 Females make up the majority of visitors to social networks and blogs, and people aged 18-34 have the highest concentration of visitors among RACE/ETHNICITY all age groups. Americans aged 35-49 are also avid visitors: 4 percent more likely than average to visit social networks and blogs than they do She is likely Asian or Pacific Islander any other site and 27 percent of these sites' audience. HISPANIC 100 WHITE 101 Who is the average visitor to social networks and blogs? >> Unique Audience Composition Index, Home and Work (May 2011) AFRICAN AMERICAN 94 ASIAN/ PACIFIC ISLANDER 103 Read as: During May 2011, U.S. Internet users aged 18-34 were 8 percent more likely than average to visit Social Networks and Blogs AMERICAN INDIAN/ ALASKA NATIVÉ OTHER 102 101 LOCATION She likely lives in New England NEW ENGLAND 102 EDUCATION MIDDLE ATLANTIC 99 She has obtained a Bachelor's degree SOUTH ATLANTIC 101 GRAMMAR SCHOOL OR LESS HOUSEHOLD INCOME 89 EAST SOUTH CENTRAL 101 WEST SOUTH CENTRAL 97 SOME HIGH SCHOOL 102 EAST NORTH CENTRAL HIGH SCHOOL GRADUATE 99 Her household income is less 100 WEST NORTH CENTRAL 100 SOME COLLEGE 103 than $50,000 per year MOUNTAIN 99 ASSOCIATE DEGREE 101 UNDER $50K 102 PACIFIC 100 BACHELOR'S DEGREE |106 $50K - $75K 99 POST GRADUATE DEGREE 106 $75K+ 98