New Year, New Opportunities

NEW YE AR NEW OPPORTUNITIES When you are planning your strategies for 2013, don't forget to look back on how you got there. Understanding last year's business data will take you far in the year to come. Here are 7 steps to help you: ESTABLISH YOUR METRICS Know what is important to your business, what works and what doesn't in order to carry out a successful strategy. You do this through your business data, your analytics and your insights. COLLECT, COLLECT, COLLECT! Have reports or programs in place that will track, collect, and measure as much of your audience engagement as possible. The more you know, the more you can grow. KNOW HOW NUMBERS WORK LOOK FOR WHAT WORKED Look at what was successful in the past, not what was easiest. Finding what grooves well with your customers will absolutely help in the future. Keep an open mind and follow the numbers. Seeing the numbers & understanding the numbers can be worlds apart. Using data collecting software like eMerge can tell you which channels & messages had the greatest impact. USE YOUR EMAIL DATA PAY ATTENTION TO SOCIAL DATA Email is still king, and your content can be powerful. To continue to drive success you must know what content is working. Have a measure in place to see who is interacting with your emails. Which posts do a better job of engaging your fans? A safe bet would be images or promotions. Continue putting out posts that drive engagement and add value to your page. PREPARE FOR THE NEW YEAR! As you look to 2013 and its opportunities, don't lose sight of how you got there. Using the data you collected means more engagement, which can equal more money for your business, so take advantage of the resources provided to you. 73% 32% 78% 67% 77% of Internet of small businesses say their collection of data has increased "somewhat" or "significantly." of self-identified "data wasters" say they lag behind their peers on financial performance. users conduct product research online. of B2C companies have acquired a customer through Facebook. of consumers want marketing messages via email. COSTS 67% LESS { PER LEAD} INTERACTIVE MARKETING TRADITIONAL MARKETING eMerge Stat Sources: marketingland.com/library/statistics/statistics-email-marketing www.sas.com/news/feature/smallbusiness-bigdata.html blog.hubspot.com/blog/tabid/6307/bid/11414/12-Mind-Blowing-Statistics-Every-Marketer-Should-Know.aspx 888-639-9323 | easyeMerge.com