The New Marketing Brain

THE EMERGING SCIENCE OF -MARKETECHNOLOGY - Online technology has been expanding into marketing operations at phenomenal rates and They now not only need to be skilled at the more 'traditional aspects of marketing, but also need to have a clear understanding of how these emerging technologies can be integrated with existing techniques in order to make a real difference to their clients' sales strategy. will continue to do so for the foreseeable future. This means that design agencies and marketing professionals have to constantly readjust their way of thinking in order to deliver results. AN OVERVIEW OF THE MODERN MARKETING BRAIN Increased Business Гтpаct Brand Strategy KEEPING UP APPLYING PROVEN MARKETING To DATE WITH EMERGING TECHNIQUES TECHNOLOGY APPLYING PROVEN MARKETING TECHNIQUES SUCH AS: • Product/Service Analysis :: What, Why, How much .. • Target Analysis :: Who, Where, How difficult to reach.. • Competitor Analysis : Strengths, Weaknesses, 'Activity. • Sales Cycles :: Sales materials, Pricing, Information, Tipping points. • USPS/Messaging :: Differentiators, Stand out, Commodity. • Strategy :: Short-, Medium-, Long Term, Online, Offline. • Image & Tone of Voice :: Brand Identity, Design, Copywriting.. • Traditional' Media :: TV, Press, Radio, Billboard.. • Internal/external Company Culture :: Ethos, Values, Mission... • Partnership/Affiliate Marketing : Legal, Support, Finance. KEEPING UP TO DATE WITH EMERGING TECHNOLOGY SUCH AS: • Google :: Adwords, Analytics, Groups, Maps.. • Websites :: eCommerce, CMS, Compliance, Marketing Portal. • Blogs : Wordpress, Blogger, Internal resource. • Social Media :: Twitter, Facebook, YouTube, Internal resource.. • Search Engine Optimisation :: Articles, Video, Keywords, Metatags. • Analytics :: Visitor/customer stats & figures.. • Email :: Mailing Lists, Adverts and offers, Newsletters. • Mobile :: SMS, Apps, Games, Email.. • Intranets :: Staff Training, News &Updates, Internal community. Extranets :: Channel partners, Content Localisation, Personalisation.. • CRM and Data Management :: Upsell, Cross-sell, Client Segmentation.. • Online Advertising :: PPC, PPA, PPE, Banner Ads. A FEW INTERESTING FACTS & FIGURES* 8% ..more time is spent online by women compared to men. 5.5 .the amount of hours per day that people spend watching tv, compared with only 1.5 hours on the internet. 65% .of people will generally remember an online video ad, compared to only 46% for t ads. 70% ..of online customers watch online video, with more than half watching in the workplace! 35% .of online shoppers bought from a particular etailer due to their visibility on search engines. 4.6 ..the amount of hours per week that interet users spend using social media 17.2 ...the percentage of global advertising spend that online advertising is expected to take by 2014 FOR A MORE IN-DEPTH VIEW OF MARKETECHNOLOGY PLEASE VISIT: wwW.LATITUDESOLUTIONS.CO.UK/MARKETECHNOLOGY *The facts and figures mentioned in this document have been taken from various online sources and although judged to be accurate we cannot be held responsible for any mistakes or inaccuracies.