Netmining Black Friday Cyber Monday Infographic

BLACK FRIDAY & CYBER MONDAY CONVERSION TRENDS Netmining took a look at how consumers converted on Black Friday and Cyber Monday across Retail (bargain, mass market and luxury), Travel and Auto verticals. BLACK FRIDAY SATURDAY SUNDAY CYBER MONDAY BARGAIN MASS MARKET LUXURY Bargain Retailers showed Mass Market Retailers Luxury Retailers showed the most conversions showed significant the most conversions on BF and the lowest conversions on both BF on CM and to a lesser conversions on CM. and CM. extent on BF. BLACK FRIDAY SATURDAY SUNDAY CYBER MONDAY AUTO TRAVEL Consumers did not convert until CM, Consumers were not in the mindset which showed the highest conversions, especially for Las Vegas. to shop on BF or CM. Data provided by: onetmining Netmining is a leading provider of real-time targeting solutions designed to help marketers understand and reach their audiences online. The company combines its own unique blend of audience planning, targeting, bidding and optimization capabilities to deliver exceptional campaign performance. The Audience Scoring Engine translates data into customer intelligence that yields high performing and highly relevant online advertising, targeted to your customer. For more information, please visit netmining.com or follow us on Twitter anetmining. ABOUT AUTO/TRAVEL RETAIL 2012 -63.64% +94.61% +192.52% -54.55% +69.74% ! +47.78% . +18.2% +4.76% -45.45% +40.79% +4.05% +42.86% -40.91% -1.32% -36.36% 5.78% +174.15% +126.32% +95.45%