NBA social media playoffs

NBA ef Facebook 2012 - 2013 FANS | 2012 | 2013 Social media playoffs All the NBA teams have increased their fan base in 2013 regular season. LA Lakers added a staggering 3.2 Million fans, followed by Chicago Bulls and Miami Heat, who added 2.6 million and 2.5 million fans respectively. LOS ANGELES AKERS 16M CHICAGO BULLS 8.5M MIAMI HEAT 5.4M 8M 6.4M 7M 2.AM 3.6M Unmetric UNMETRIC SCORE D 22 teams saw their Unmetric Score Unmetric Score Twitter Unmetric Scores Facebook Unmetric Scores saw a mix of ups and decrease in 2013 when downs in 2013. FACEBOOK compared with 2012 regular season. LA Lakers had the highest drop from 92 to 59. TWITTER LA Clippers dropped from 72 to 37 and Brooklyn Nets had the highest gain from 22 to 37. | 2012 | 2013 | 2012 | 2013 100 100 100 LAKERS 92 MIAMI HEAT 71 69 iERS CHICAGO BULLS 61 61 59 MIAMI HEAT 55 55 48 45 LIKERS 42 42 40 NUGGETS NETS BROOLYN 24 20 BROOKLYN Facebook | 2012 | 2013 CONTENT= Content Strategy of the teams hasn't changed much from the last season as the teams talked more about the Players, Game Schedules and Game Results. Engagement Oriented posts, Game Results and Score Updates engaged well with the fans. STRATEGY Jl NUMBER OF POSTS AVERAGE ENGAGEMENT 200 911 160 706 659 120 501 479 450 240 8,961 Facebook ENGAGEMENT SCORE 252 | 2012 | 2013 184 The teams better 145 engaged with their fans in 2013 than in 2012. Miami Heat leads the pack with a huge engagement score 252. LIKERS Pacars MIAMI HEAT 28 26 138 78 77 35 37 24 22 67 64 61 57 CHICAGO BULLS HOUSTO RhocKETS CPFERS NUGGETS Twitter REPLIES 1,511 NUMBER OF REPLIES | 2012 2013 1,108 722 792 779 822 658 447 323 340 386 197 180 291 188 175 154 146 NETS RNES LAKERS GBLAZERS TWIEVES BOCKS Pacars BROONYN AVERAGE REPLY TIME 2012 12min. 15min. 2h 37min. 11min. 19min, 1h. 35min. 19min. 3h 18min. 2013 1h 15min. 1h 42min. 54min. 50min 17min. 1h 39min. 19min. 41min. 2h 7min, 4h 13min. Methodology: Unmetric compiled its '2013 NBA Social Media Playoffs Report' by sourcing data from its social media benchmarking platform. Insights and UNmetric Is your brand social enough? brand activities on Facebook and Twitter were analyzed for the 2013 regular season between October 30, 2012 to April 17, 2013. Not-so-obvious competitive intelligence on over 10,000 brands across 30 sectors...so you know who is outsocializing who. And how. www.unmetric.com [email protected] @unmetric Photos ारस Score Update Corporate Social Responsibility Event About the players Contest Merchandise E Questions to Fans Game Results Special Offers Engagement Oriented Posts * Game Schedule Brand News 3 Player News =- saueg fuuoadn News About The Franchise