Native App Vs Web App

Native App vs Web App MARKETING Dedicated market place like App Store (iOS devices), Google Play Store (Android devices) Entire internet, no market place. REVENUE SHARE < 100% (e.g. Apple takes 40% share) 2 ill 100% NATIVE FEATURES Full access to GPS, Camera, Push Notification, etc. Availability increasing via APIS 3 OFFLINE DATA Allows to function with no internet connection, App data stored locally. Requires Internet conne- ction to function, Methods available with HTML5 for 4 4 Application caching, client- side SQL database. DEVELOPMENT Development time is long- er and expensive compare to Web development. Development faster/chea- per, it allows the web app to work on all platforms. 5 USER EXPERIENCE Greater control over the interface and user experi- ence Recommended if the app would be regularly used i.e. games, social media apps, etc. Limited control over user experience - stuck inside the browser, Best for infrequent use, Users don't like downloading app for single time use. 6 6. EDITORIAL FREEDOM Need to go through appro- val process, Users need to upgrade apps manually, so cannot force Users to use latest app. Immediate, Users have to use latest version of Web unlike Native apps. 7 TRACKING& ANALY TICS Google analytics like tools are available to track each Apple/Android like platforms gives very little insights in terms of usage of your app. 8. 8. events on the web app, provides very useful insig- hts. SEARCH& SHARE Content of apps cannot be searchable over any search engine and sharing content requires develop- ment efforts. All content and pages are searchable in google and Web links can be easily shareable. Website: http://solutionanalysts.com sa solution analysts Email: [email protected] Twitter: @S_Analysts Analyzing Problems, Designing Solutions Facebook:facebook.com/solutionanalysts