Nascar Drivers Digital Cup 2013

NASCAR Drivers Digital Cup 2013 Leaderboard Sponsors contribute a lot to the success of Sprint Cup Series NASCAR teams. In order to evaluate if teams are maximizing the potential of their sponsorship dollars, we looked into the THE TOP effectiveness of their social media communities and online presence. After all, a large and active social and digital ecosys- tem is an attractive selling feature to any sponsor. We evalu- ated the following: (1) do the drivers allow fans to socially share content from their website; (2) is the content mobile- friendly; and (3) the popularity of their social community. 10 Ranking Methodology 20% Popularity 30% Website 50% Social Integration Online Personal Jimmie Johnson Juan Pablo Montoya ONLINE POPULARITY ONLINE POPULARITY 18/20 pts + 5 bonus pts 18/20 pts +1 bonus pt 94 PERSONAL WEBSITE PERSONAL WEBSITE 20/30 pts 30/30 pts out of 100 out of 100 SOCIAL INTEGRATION SOCIAL INTEGRATION 50/50 pts + 5 bonus pts 40/50 pts + 5 bonus pts Brad Keselowski 4 Danica Patrick ONLINE POPULARITY ONLINE POPULARITY 16/20 pts 19/20 pts + 4 bonus pts 91 86 PERSONAL WEBSITE PERSONAL WEBSITE 30/30 pts 18/30 pts out of 100 SOCIAL INTEGRATION out of 100 SOCIAL INTEGRATION 40/50 pts + 5 bonus pts 40/50 pts + 5 bonus pts 5 Tony Stewart 6 Kyle Busch ONLINE POPULARITY ONLINE POPULARITY 16/20 pts + 3 bonus pts 17/20 pts + 5 bonus pts 84 82 PERSONAL WEBSITE PERSONAL WEBSSITE 20/30 pts 20/30 pts out of 100 SOCIAL INTEGRATION out of 100 SOCIAL INTEGRATION 40/50 pts + 5 bonus pts 40/50 pts Kurt Busch 8. Matt Kenseth ONLINE POPULARITY ONLINE POPULARITY 11/20 pts 14/20 pts + 3 bonus pts 79 77 PERSONAL WEBSITE PERSONAL WEBSITE 28/30 pts 20/30 pts out of 100 SOCIAL INTEGRATION out of 100 SOCIAL INTEGRATION 40/50 pts 40/50 pts 9. Dale Earnhardt Jr. 10 Marcos Ambrose ONLINE POPULARITY ONLINE POPULARITY 16/20 pts 12/20 pts +1 bonus pt 76 74 PERSONAL WEBSITE PERSONAL WEBSITE 20/30 pts 16/30 pts out of 100 out of 100 SOCIAL INTEGRATION SOCIAL INTEGRATION 40/50 pts 40/50 pts + 5 bonus pts Driver Rankings 11- 26 69 out of 100 11 Joey Logano 19 Aric Almirola 48 out of 100 12 Kevin Harvick 66 20 Casey Mears 47 out of 100 out of 100 13 Kasey Kahne 58 21 Ryan Newman 44 out of 100 Tied out of 100 14 Clint Bowyer 55 21 Ricky Stenhouse Jr. 44 out of 100 Tied out of 100 15 Carl Edwards 50 23 Denny Hamlin 39 Tied out of 100 out of 100 15 Jeff Gordon 50 24 Greg Biffle 35 Tied out of 100 out of 100 12 17 Jamie McMurray 49 out of 100 25 Jeff Burton out of 100 18 Martin Truex Jr. 48 26 Paul Menard 10 out of 100 out of 100 Top Performers in Social Media Fans y Followers V 963 K 1 1.5 M Dale Earnhardt Jr. Danica Patrick 546 K 955 K Jeff Gordon Juan Pablo Montoya 688 K * 461 K Jimmie Johnson Jimmie Johnson Sources Leaderboard statistics from 10/12/2013 Primary research and analysis was conduced by members of the LaneTerralever team LANETERRALEVERTM Terralever.com / facebook.com/LaneTerralever / twitter.com/LaneTerralever 98