The Name's Droid, Android

FOR DEVELOPERS EYES ONLY The Secret Intel on Android Apps and Games Licence to Bill papaya How a typical Android social game collects its revenue on Papaya's social network. Double O D COAD: 0000 0000 1000 Google JAP 41.90% Google Checkout 16.11% PayPal 19.46%, Cross-promotion (AppFlood) 13.44% Incentivized (Тарјoy) 9.08% Oct 7th - Nov 7th 2012, PapayaMobile Social Network GoldenBuy Consumable goods generating most of the revenue in Android social games. Consumable virtual goods Durable virtual goods 3% of revenue from durables Average cost per item: $1.26 97% of revenue from consumables Average cost per item: $0.51 Oct 8th-Nov 7th 2012, PapayaMobile Social Network Windfall Casino games are a small fraction of top free games but dominate top grossing. 28% of Top 25 Grossing are Casino Games 2% Less than 2% of Top 150 Free are Casino Games Nov 28th 2012, US Google Play Store GoldFingers Interstitials outperforming industry mobile ad CTR averages. Average CTR .o00000000000 9.58% 10.98% Dragon Kingdom Interstitial Ăverage CTR (AppFlood) 6.06% 7.36% Interstitial Average CTR (AppFlood) 2.86% 3.29% 3.87% 1.66% Average Mobile Ad CTR in 20120 0.79% 0.79% 0.79% 0.79% Aug Sep Oct Nov O http://www.forbes.com/sites/ericjackson/2012/08/03/why-the-higher-click- through-rates-for-mobile-ads-which-facebook-touts-mean-nothing/2/ PLAY NOW! Aug - Nov 2012, AppFlood Network IThe World's Enough& Top 5 Highest Countries by ARPPU Switzerland Mexico $8 $21 Thailand $35 Brazil Chile $6 $13 Highest spending paying users coming from unexpected countries. Mr. http://claritics.com/new-charts-top-20-countries-by-revenue-vs-arppu-and-weekly-actives-by-day-visited/ From Droids with Love Dear 0000 000 1000: Watch out for fragmentation. This message will self destruct in 5 seconds... 2% Eclair 7% Gingerbread 18% Froyo 16% Other 1% 2% 8% 3% Honeycomb Jelly Bean Nov 12th 2012, PapayaMobile Soclal Network PapayaMobile has over 80 million users on its mobile social network and 200,000,000 impressions per month on its cross-promotion network AppFlood. Read more analysis in depth at http://papayamobile.com/developer/blog 00000 Cup Cake Donut 43% Ice Cream Sandwich