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Nailing the First Date: User Onboarding Best Practices

NAILING THE FIRST DATE USER ONBOARDING BEST PRACTICES A user's first interaction with a service or app is like a first date. You want to make a good impression, show your user around, and not come off like a weirdo. Here are a few tips to make sure you and your new user get to date #2. KEEP IT SIMPLE USERS ARE DISTRACTIBLE. THE LESS CLUTTER AND COPY ON YOUR LANDING PAGE, THE BETTER We process visual information 60,000x faster than text Keep the number of fields on your landing page to a minimum Social login is an easy, clean way to onboard new users 50% of users use social login #1 Facebook - 44% of logins Slack requires 2 Tumblr requires 3 - Email Address - Email # 2 Google - 37% of logins - Company name - Password - Username SHOW BENEFITS, NOT FEATURES CLEAR CTAS AND DIRECTED MICROCOPY CAN HELP EDUCATE USERS ABOUT YOUR SERVICE'S VALUE NOW, INSTEAD OF AFTER THEY SIGN UP Only 30% of small business display a clear CTA on their website 47% of Fortune 500 companies KICKSTARTER OPTIMIZELY Uses a clear, effective value proposition on their landing page Ditches the boring "Submit" or "Signup" button copy BRING PROJECTS TO LIFE TEST IT QUT - Offering a test instead of asking for information is welcoming - Calls back to the service, which is A/B testing - Speaks to the outcome - Involves the user from the very beginning GET USERS FACE-TO-FACE WITH YOUR PRODUCT YOUR USER HAS READ YOUR VALUE PROPOSITIONS, INPUT THEIR INFORMATION, AND SIGNED UP. NOW IT'S TIME FOR THEM TO GET A GOOD LOOK AT YOU. TWITTER The first thing new Twitter users Basing your user's onboarding see after picking a few feeds to experience off a well-built UI follow is the main UI helps provide familiarity ASK YOUR USERS TO PARTICIPATE WE LEARN BY DOING. GUIDING YOUR NEW USER THROUGH YOUR SERVICE, STEP-BY-STEP, IS A GREAT WAY TO MAKE THEM FEEL COMFORTABLE AND WANT TO COME BACK FOR MORE TUMBLR PINTEREST Tumblr askes new users to Gives new users a 3-screen tour. Finishes the "Find blogs. Follow five" onboarding process by asking users to pin an image PIN - PINTEREST'S BASIC UNIT OF INTERACTION - It then prompts new - Following blogs fills the Ul interface with content on the fly The copy also changes to By the end of the tutorial, encourage exploration users to follow 5 boards users are invested in the service! It's all about first impressions. By streamlining your onboarding experience, clearly showing your service's value, and getting users involved, you're more likely to score a second date-and third, and fourth-with your user. Happy onboarding! SOURCES: http://www.boston.com/business/blogs/global-business-hub/20O14/03/the_power_of_vi.html https://slack.com/ http://www.useronboard.com/how-tumblr-onboards-new-users/ http://janrain.com/resources/industry-research/2014-consumer-research-social-login-personalization/ http://janrain.com/blog/social-login-trends-q2-2014/ http://onlinemarketingcoach.com/small/small-business-b2b-study-2013.pdf http://www.go-globe.com/blog/fortune-web-design/ http://www.useronboard.com/how-kickstarter-onboards-new-users/ http://www.useronboard.com/how-optimizely-onboards-new-users/ http://www.useronboard.com/how-twitter-onboards-new-users/ http://www.useronboard.com/how-tumblr-onboards-new-users/ http://www.useronboard.com/how-pinterest-onboards-new-users/ tigertiger DIGITAL AGENCY ||

Nailing the First Date: User Onboarding Best Practices

shared by rocketshp on Feb 05
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You’ve invested all that time and effort (not to mention marketing dollars) into acquiring your new user. Now you need to ensure that you don’t lose them at one the most crucial steps of the proce...

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