Money goes mobile

Money goes mobile Who is mobile banking? 922% of mobile users globally have used their phone for banking 31 32 25 38 15 29 23 Why are we doing it? 57 54% of people in developed markets bank by mobile because they can do it anytime, anywhere 37 22 11% of people in emerging markets can only access banking by mobile 5 I It is the only banking option I have I It gives me more controlI Ican do it anytime, anywhere It is quick Once people try mobile banking, it becomes a popular choice $$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$ I Another device I Tablet I Desktop computer I Notebook / Laptop / Netbook I Mobile phone / Smartphone Mobile banking services need to be delivered across the most popular phone features 50 40 61 28 61 85 87 Developed markets Australia, Canada, Czech Republic, Finland, France, Germany, Hong Kong, Italy, Japan, Korea, Malaysia, Netherlands, New Zealand, Norway, Portugal, Russia, Singapore, Slovakia, Spain, Sweden, Taiwan, UAE, UK, USA Emerging tier 1 markets Argentina, Brazil, China, Egypt, Indonesia, Mexico, Poland, Saudi Arabia, South Africa, Turkey Emerging tier 2 markets Cameroon, Ghana, India, Kenya, Nigeria, Philippines, Senegal, Thailand, Vietnam Use SMS I Use Mobile Internet Use Applications Who is using mobile wallet? 15% 10 10 10 $4 globally use their phone to pay for goods or services 24% 11% of people in MENA 2% of people in Emerging Asia O of people in Developed Asia 24% A of people in China 18% of people in SSA 22% T of people in Latin America 4% of people in India 17% 16% of people in Europe of people in North America And why are we doing it? Global 10 10 48% 43% I don't need to carry cash or a credit card It is quick and easy I don't have a bank account or credit card MAMA^^^^^^AA M**** 29% It saves me time queuing About Mobile Life Mobile Life is an annual study from TNS that draws on the behaviours, motivations and attitudes of 38,000 people in 43 countries, to develop recommendations on activating a business and marketing strategy via mobile. Mobile Life TNS