Mom Knows Best

Mom Knows Best With all of the information sources available to Moms today, where does she go to find out what is best for her child? TOP OF MIND INFORMATION SOURCES doctorpediatrician babycenter.com books internetmily parents rar online me helpful 50ogle Iriends. magazines gerber WHERE Do THEY GET THEIR INFORMATION? Parenting Tips Child Development 83% Websites 82% 82% Friends w Kids 56% 78% Parents 47% 66% Spouse/Partner 44% 66% Magazines 61% 65% Doctors 88% 64% Books/Literature 66% 60% Relatives w Kids 38% 58% Online forums 50% 52% Online blogs 40% 50% Social media 22% = significantly higher vs. alternative topic How Do THEY SPREAD THE WORD? Top three ways Moms share information with others 46% 66% 60% f Survey included 200 Moms with a child age 0-36 months who are US residents, ages 21+. BUZZB ACK think forward © 2013 BuzzBack LLC For more information, email [email protected] www.buzzback.com Mom Knows Best With all of the information sources available to Moms today, where does she go to find out what is best for her child? TOP OF MIND INFORMATION SOURCES doctorpediatrician babycenter.com books internetmily parents rar online me helpful 50ogle Iriends. magazines gerber WHERE Do THEY GET THEIR INFORMATION? Parenting Tips Child Development 83% Websites 82% 82% Friends w Kids 56% 78% Parents 47% 66% Spouse/Partner 44% 66% Magazines 61% 65% Doctors 88% 64% Books/Literature 66% 60% Relatives w Kids 38% 58% Online forums 50% 52% Online blogs 40% 50% Social media 22% = significantly higher vs. alternative topic How Do THEY SPREAD THE WORD? Top three ways Moms share information with others 46% 66% 60% f Survey included 200 Moms with a child age 0-36 months who are US residents, ages 21+. BUZZB ACK think forward © 2013 BuzzBack LLC For more information, email [email protected] www.buzzback.com