The Mobile Web App: Will it Replace Desktop Use?
THE WIL IT REPLACE OU MOBILE DESKTOP WEB USE? 7 Billion Total Population 33.3% 66.7% 2.33 Billion 1.2 Billion Internet Users Mobile Internet Users 1/3 rd of the Total Population are Using Internet OUT OF THESE MOBILE USERS 5.9 Billion Out of 7 Billion People Worldwide Are mobile Users 17% Use mobile Web a Total of 1.2 Billion Mobile Web Users World Wide THE DEMOGRAPHICS GENDER - MALE 51.3% 48.7% FEMALE AGE GROUP- 100% 80% 60% 40% 20% 0% 13-17 18-24 25-34 35-44 45-55 55+ AGE COUNTRY MOBILE USER % OF POPULATION (PER 100 PERSON) CIS 143% THE AMERICANS EUROPE 119.5% 103.3% ASIA ARAB 73.9% 96.7% AFRICA 53% 30% of the Global Mobile Users Live in China (963 Million) And in India (844 Million) -OPERATING SYSTEMS ANDROID 68.3% IOS 18.8% O BLACKBERRY 4.7% WINDOWS 2.6% A LINUX 2.0% OTHERS 3.6% - MOBILE WEB IS USED FOR... - Game 61% Weather 55% Maps / Search 50% Social Media 49% Music NEWS 42% NEWS 36% SOCIAL ON MOBILE f You Tube 680 MILLION 200 MILLION+ Videos Watched On Out of 1.6 Billion Mobile Devices Each Monthly Active Users Day Use Facebook On Mobile 82.5 MILLION Out of 165 Million Users Use Twitter On Mobile MOBILE VS DESKTOP 27% Mobile 43% Mobile 46% Mobile 43% Mobile 57% 54% 57% Desktop 73% Desktop Desktop Desktop SURVEYS & READ & SEND SOCIAL MEDIA READ NEWS RESEARCH EMAILS HOW FAST IS MOBILEO INTERNET GROWING BY 2014 MOBILE INTERNET SHOULD TAKE OVER INTERNET USAGE GLOBAL MOBILE VS DESKTOP INTERNET USER PROJECTION, 2007-2015E 1800 1600 1200 MOBILE INTERNET USER 800 DESKTOP INTERNET 400 USER 2007 2009 2011 2012 2015E Source http://wwwitu.int/ http://www.smartinsights.com/ http://www.digital-tsunami.com/ http://marketingprofs.com http://www.harrisinteractive.com/ http://seobook.com/desktop-vs-mobile-usgae http://www.slideshare.net/Microsofttag Vectone
The Mobile Web App: Will it Replace Desktop Use?
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