Mobile: The Missing Link 2

the missing link We here at ADCentricity have been camped out, watching how mobile behaves in the wild and we've found some statistics we think you might be interested in. Public Wi-Fi Usage by Device 60% of all public Wi-Fi usage was represented by mobile devices 38% smartphones 22% tablets Growth in Consumer Wi-Fi Connection by Device and Location tablets smartphones 33% CAFE HOTEL 23% 14% 28 85 53% 573 yearly growth in the ratio of mobile connections Q1 2012 Q1 2013 Q1 2013 D2012 012013 LESTAURANT RETAL AIRPORT 113 (28 50 56% 27 37 Q1 2012 Q12013 25% 42% smartphone increased consumer engagement within two mile radius of store compared to in-store 24% tablet LIsers willing to spend $100-$249 using their mobile device Mobile is capable of communicating to consumers at a variety of locations, in a variety of ways. Consumers have a deep connection with mobile, so using mobile as a marketing and advertising delivery platform, as well as a shopping experience tool will improve impact and increase engagement. Contact ADCentricity to see how you can add the missing link to your campaign www.adcentricity.com | [email protected] Source: JiWire Mobile Audience Isights Report - Q1 2013 .... ADCENTRICITY