Mobile Millions

Mobile Millions Mark the Changing Face of Shopping 100 million+ 100 million APP DOWNLOADS LISTINGS Mobile is becoming the digital nexus of people's lives, revolutionizing how they shop and sell. Consumers want what they want . sumers seek out eBay on their mobile devices - a virtual "mall in their pocket" - to shop for the things they want and love, and to sell the items they no longer need. when they want it - anytime, anywhere. eBay, a mobile commerce leader, is expected to handle $10 billion in mobile volume transacted This month, eBay celebrates its 100 millionth mobile app download and its 100 millionth list- ing posted through mobile. In eight languages and more than 190 countries, eBay mobile con- nects people around the world - anywhere they are, for anything they want. this year - a stunning surge in purchases on devices that did not exist just a few years ago. When it comes to shopping, mobile is the game-changer. Hundreds of thousands of con- Mobile commerce is exploding... connecting people to the things they need and love and helping sellers of all sizes compete in today's rapidly changing world. BY THE NUMBERS: GLOBAL 100 MILLION DOWNLOADS March 2012 75M eBay This is when it all began... mobile app downloads March 2010 eBay launches selling app for iPhone September 2012 September 2008 eBay app launches in 100 MILLION October 2008 13 countries, including First Android the UK and Australia. August 2011 50M eBay mobile app downloads released 2008 2009 2010 2011 2012 2013 June 2010 iPhone 4 released July 2008 eBay app launches in the U.S. December 2011 Mobile commerce represents $65.6 March 2012 Smartphone penetration tops 50% in the U.S. according to Nielsen billion in sales worldwide (more than double 2010) 100 MILLION LISTINGS eBay makes it easy to list products intuitively and quickly on mobile - anytime, anywhere. That's like every single person in Germany and the Netherlands listing an item on eBay TOP CATEGORIES GLOBALLY* via mobile • Fashion • Motor Parts & 20+80 • Tech Accessories • Vehicles • Home & Garden MILLION MILLION $275- The number of listings added through eBay mobile has nearly doubled in about six months Added per week spent on eBay mobile every second 1.1 1.9 MILLION O- LISTINGS MILLION LISTINGS December 2011 July 2012 BY THE NUMBERS: LI REGIONAL LISTINGS OVER 2,500 women's handbags are listed in the UK every day with the eBay mobile app That's just like having 10:1 every designer at London Fashion Week design 10 handbags cars are listed in 275 Germany daily on eBay mobile Placedend-to-end, this equals 1,133 km, or the 1,133 distance from Berlin to Rome $22,500 Price of the most expensive item (a framed Peter Lik photograph) $$$ listed and sold on eBay via mobile in the U.S. in 2012 TOP BRANDS LISTED THROUGH MOBILE AUSTRALIA CANADA U.S. UK Supre Lululemon Nike Next Seafolly Nike Coach New Look City Chic Pandora Old Navy Topshop Brands are from Fashion Gallery IRELAND INDIA KOREA Toggi Casio Nike Carlos Santana Tommy Hilfiger Lotte Department Store Nine West Range Adidas ebY watch with ebY eaY Motors FASHION To learn more about eBay's suite of apps, go to mobile.ebay.com. *By Mobile Volume Transacted (MVT)