Mobile Is Maturing Are You?

mutualmobile O MOBILE IS MATURING ARE YOU? Tillılılı illıllılı Mobile now generates between 5% - 15% of total online traffic.' ERA OF ENTERPRISE MOBILITY WHAT CTOS THINK 94% 67% 65% believe enterprise mobility will think mobility will have more impact view more mobile support for be important 2 than the Internet in the 1990s ³ employees is a critical priority 4 FEW FIRMS PLAN MOBILE INVESTMENTS ACCORDINGLY Many companies pour money into siloed mobile experiments or get bogged down focusing on tactical details. O 38% O 41% O 62% want to do mobile just to do not have a mobile road map for the have not yet specified quantitative goals 7 appear innovative 5 next 12 months 6 MOBILE IS MATURING Enterprises with mature mobile programs are moving toward a carefully orchestrated mobile strategy that aligns user needs, business goals and mobile opportunities. PRIORITY: STRATEGIC PLAN & ROAD MAP O 68% O 42% 33% see mobile as a strategic initiative 8 view implementing a comprehensive say mobile strategies are executive- corporate mobile strategy a top priority 9 sponsored 10 QUESTIONS A MATURE MOBILE STRATEGY ADDRESSES What mobile experiences do we have? What are our competitors doing? Which are succeeding with our users? What is the next winning trend or technology? How will we maintain what we've got? Where do we want to be 6 months from now? Which new ideas should we invest in? One year from now? A MATURE MOBILE PRACTICE DRIVES RESULTS Companies with a high degree of experience encounter: Almost 2X employee productivity Almost 4X Over 20% lower higher margins customer churn 11 ABOUT MUTUAL MOBILE Mutual Mobile is experienced at crafting mobile strategy that addresses enterprise-sized concerns, creating efficiency, engagement and measurable value for users - whether they're consumers or employees. Contact us to learn more about how we can help mature your company's mobile program. www.mutualmobile.com SOURCES 1 Forrester. (2012, July). Best Practices: How to Implement a Mobile Product and 6 Forrester. (2012, July). Best Practices: How to Implement a Mobile Product and Service Road Map. Service Road Map. Retrieved from http://www.forrester.com/Best+Practices+How+To+Implement+A+ Retrieved from http://www.forrester.com/Best+Practices+How+To+Implement+A+ Mobile+Product+And+Service+Road+Map/quickscan/-/E-RES74261 Mobile+Product+And+Service+Road+Map/quickscan/-/E-RES74261 2 Altimeter. (2012, June). Power to the People: Identify and Empower Your 7 + 8 Forrester. (2012, April). Drive Product Innovation to Mature Your Mobile Strategy. Mobile Workforce. Retrieved from http://www.forrester.com/Drive+Product+Innovation+To+Mature+Your+ Retrieved from http://www.altimetergroup.com/research/reports/identify-and- Mobile+Strategy/quickscan/-/E-RES59005 empower-your-mobile-workforce 9 Forrester. (2012, August). Prepare for the Connected Enterprise Now. 3 Accenture survey (2012). Via: CIO. (2012). Strategic Guide to Enterprise Retrieved from http://www.forrester.com/Mobile+Channel+Strategy+An+Overview/ Mobile Applications. fulltext/-/E-RES58505#/Prepare+For+The+Connected+Enterprise+Now/quickscan/-/ Retrieved from http://www.cio.com/documents/pdfs/ebook-mobile-apps-final.pdf E-RES76721 4 Forrester. (2012, April). Survey Employees to Target Mobility Improvements. 10 Forrester. (2012, April). Drive Product Innovation to Mature Your Mobile Strategy. Retrieved from http://www.forrester.com/search?tmtxt=mobile%20apps%20for%20 Retrieved from http://www.forrester.com/Drive+Product+Innovation+To+Mature+Your+ enterprise#/Survey+Employees+To+Target+Mobility+Improvements/quickscan/-/ Mobile+Strategy/quickscan/-/E-RES59005 E-RES61578 11 SAP. (2011, September). Enterprise Mobility Survey: Aggregate Findings Report. 5 Forrester. (2012, April). Drive Product Innovation to Mature Your Mobile Strategy. Retrieved from http://www.slideshare.net/sap/mobility-12788540" Retrieved from http://www.forrester.com/Drive+Product+lInnovation+To+Mature+Your+ Mobile+Strategy/quickscan/-/E-RES59005