Mobile marketing: What's with the attitudes

MOBILE MARKETING: WHAT'S WITH THE ATTITUDES? FROM WHOM? DO PEOPLE ACTUALLY LIKE OFFERS ON THEIR MOBILE PHONES? smartphone owners Prefer receiving offers from their mobile operators smartphone owners Open to receiving offers on their mobile phones Wouldn't mind third party ads. Are turned off by them. -....• % PROMOTIONAN, MESSAGES ABOUT ALL KIND OF PRODUCTS 4% PROPOSALS ABOLT SERVICES THAT COULD FIT YOUR NEEDS 3% FREE DEMOS AND NOTIFICATIONSABOUT BRAND NEW SERVICES FROM YOUR MOBILE PHONE COMPANY IN GENERAL 1% OTHER 40% 29% 65% | KNOW זיאםה א 15% 51% 3 WHAT KIND JOF OFFERS? smartphone owners Receiving offers concerning mobile products only (upgrade plan, top-up discounts etc). Open to offers from third party ads. 4 COULD YOU BE MORE SPECIFIC? smartphone owners Upgrade plan offers tailored to their usage and needs Positive towards general discounts. Would like suggestions for a general mobile phone upgrade HOW DO THEY LIKE THEM? 32% smartphone owners 40% 40% 35% %2370 25% 30% 25% FIND MOBILE AD BANNERS IRRITATING. 20% 220/ 23% 15% 6% 5% 10% 190/ 12% 5% 7% 6% 6% Google Adwords Email TV None of these Banner on websites Twitter DM Commercial radio adverts Adv on mobile internet Adv in smartphone mobile apps SMS 6 HOW OFTEN? 38% 2% >5 times a month OTHERWISE.? total audience breakdown total audience breakdown 83% of smartphone J0 70 3% 5 times a month users would like to get notified up to twice a month. 3/ month Once a month Only 2% would accept receiveing offers more than 5 times per month Don't know 31% 14% Twice a month Less often than once a month 72% would change provider if they received third party ads. 21% would do so immediately. WISELY SO IF YOU'RE SET UP A MOBILE MARKETING CAMPAIGN. upstream We switch your customers on Source: YouGov Plc. | Total sample: 2198 adults. | Dates: 29th Nov. - 1st Dec. 2010 | The survey was carried out online. | The figures have been weighted and are representative of all GB adults (aged 18+) MONX L.Noa