2011 Mobile Marketing Consumer Attitudes

upstream 2011 mobile marketing consumer attitudes చిర్ంం CONSUMER RESPONSE RATES BY CHANNEL 18-34(age) CONSUMER NOTIFICATION PREFERENCES FOR OFFERS 42% sms FROM MOBILE OPERATORS 61% 7% advertising on mobile internet 9% advertising in smart phone mobile apps CONSUMER PREFERENCES FOR RECEIVING OFFERS FROM MOBILE OPERATORS 18-34(age) total audience breakdown Not applicable - General messages would like to be notified 52% would not like to hear about discounts 28% of offers or promotions by their mobile operator by sending them text messages about offers from and special offers their mobile phone from their mobile company via text messages phone company whenever these offers are available CONSUMER MESSAGE FREQUENCY PREFERENCES total audience breakdown 31% 38 O once a month 14% o less often than once a month O twice a month IF YOU WANTED TO MAKE AN IMMEDIATE DO YOU THINK THAT IT IS ACCEPTABLE FOR MOBILE PURCHASE VIA SMS, WHICH TYPE OF OPERATORS TO ADD THIRD-PARTY ADVERTS COMPANY WOULD YOU TRUST MORE? TO THEIR COMMUNICATION WITH YOU? total audience breakdown total audience breakdown don't know mobile 8% operator 52% third 40% party YES, I DO 12% NO, I DON'T 88%