Mobile Marketing in the Retail Industry

MOBILE MARKETING IN THE RETAIL INDUSTRY 00 BEHAVIOURS(00 4I% of smartphone 83% of consumers prefer to look at fashion on their phones via an owners have made a purchase from their mobile phone; of those, app or mobile website I6% bought apparel 25 73% 13% of shoppers prefer to reference their mobile device in store of mobile retail users access content on their phones almost every day rather than ask for help HITS 73% 1 RETAIL SMS MARKETING CAMPAIGNS RECEIVE CLICK THROUGH RATES OF RETAILERS TWICE AS HIGH AS THE AVERAGE HAVE ARE DEVELOPING ALREADY A MOBILE STRATEGY RETAIL FOOTWEAR COMPANY FAITH SAW SMS INCREASE REVENUE BY 47% FOR A SINGLE CAMPAIGN itit 1N5 64% OF SMARTPHONE OWNERS ARE NOW BRITS USED THEIR SMARTPHONE USING O THEIR DEVICES TO SHOP ONLINE TO MAKE A PURCHASE IN DECEMBER 2012 E BANK 1234 5678 00 MISSES 0. SMSCAMPAIGN RESPONSE RATES FASHION BRANDS ARE THE OMOST LIKELY LUXURY VERTICALS TO RELEASE AN APP BETTING ENTERTAINMENT FINANCE RETAIL AND NEVER UPDATE IT 2% 19% 7% 2% HAVE ACTUALLY OF CONSUMERS RECEIVED ONE EXPRESSED COUPONS AN INTEREST FROM A MERCHANT IN MOBILE 0PREDICTIONS $55 53.2 MILLION BILLION $18 12.3 MILLION BILLION COUPON COUPON 2012 2015 2010 2014 MOBILE RETAIL MARKETING WORTH US MOBILE COUPON USERS MOBILE WALLETS WITHIN 5 YEARS HALF OF CURRENT SMARTPHONE USERS WILL BE USING AS THEIR PREFERRED PAYMENT METHOD SMART RETAILERS WILL analyse existing mobile data understand customer mobile behaviours capture new mobile data predict customer interaction encourage loyalty and brand engagement Sources: Drapers, Neilson, visual.ly, comscore, Dynmark Intelligent 'Brain', thinktank.com, Mercator Advisory Group, Carlisle & Gallagher Consulting Group, Juniper Research, eMarketer dynmark www.dynmark.com +44 (0)3333 448 880 sending the right message [email protected] text 'dynmark' to 60006 55% HAVI BUT ONLY %0% 00000