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Mobile Marketing Among Restaurants and Retail

millennialmedia, the mobile advertising & data platform MOBILE GOES WHEREVER CONSUMERS GO RETAIL & RESTAURANT TRENDS From national retail chains to casual dining, Retail & Restaurant brands consistently look to mobile to engage potential customers. These brands are using a variety of techniques, many unique to mobile, to reach the right consumers, in the right place, at the right time.. with great results. 61% 2/3 of these were of Retail & Restaurant brands utilized location-based restaurants. targeting in their campaigns. Advertisers in the Retail & Restaurant vertical have been a top spender for QUARTERS IN A ROW Source: Millennial Media, 2012/2011. 30% BRANDSTHAT MAKE UP THE ADVERTISERS INTHE RETAIL & RESTAURANT SUB-VERTICAL CLOTHING 21% Source: Millennial Media, Q1 & Q2 2012. НОME PRODUCTS 11% 10% 9% 7% 7% BUYN 5% QSR/ FAST FOOD ONLINE RETAILERS COMPUTERS & ELECTRONICS RETAIL STORES JEWELRY RESTAURANTS REACHING CONSUMERS 55% of Retail & Restaurant advertisers' goals are to drive consumers to their locations, whether online or in-store. Source: Millennial Media, Q1 & Q2 2012. S.M.A.R.T. report millennial media's millennial media's S.M.A.R.T. report ngachand TgetingMART Millennial Media's latest S.M.A.R.T." report focuses on mobile advertising trends within the Retail & Restaurant industry, including insights on what these brands are doing to reach their target audiences, and how these mobile users are responding. Special Retail & Restaurant Report armedia NOVEMBER 2012 Visit www.millennialmedia.com/mobile-intelligence to download the full report. millennialmedia the mobile advertising & data platform 02012 Millennial Media. All rights reserved.

Mobile Marketing Among Restaurants and Retail

shared by millennialmedia on Nov 16
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How are restaurants and retail stores using mobile as part of their marketing strategy?

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