Mobile: The Future of Marketing

Mobile The Future of Marketing Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. There are 6.8 billion people on the planet Of those people, 4 billion use a mobile phone The average American spends 2.38 hours daily on a mobile device. 868.7 36.19 OR hours a year days a year Time Spent on a Mobile Device 20% 32% 2% 2% 6% 8% 24% 20% Browser 32% Games 24% Social Networking 8% Entertainment Apps 8% Utility 6% Other 2% News 2% Productivity/Email Mobile Marketing has quickly become the most integral part of the marketing mix landscape. In 2011 By 2013 43% 73% of marketers used of marketers were mobile technology. using mobile technology. U.S. mobile ad spending this year will surge 75% to nearly $8 billion. Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options Mobile Marketing Strategies I App Based Marketing I In-Game Mobile Marketing QR Codes Location Based Marketing Mobile Search Ads Mobile Display Ads Mobile Image Ads Mobile Websites Response Codes Near Field Communications (NFC) SMS (Text Offers) SYNECORE Follow us on Twitter @SyneCoreTech Read our Blog at engage.synecoretech.com http://www.synecoretech.com Sources: http://blog.flurry.com/bid/95723/Flurry-Five-Year-Report-It-s-an-App-World-The-Just-Web-Lives-in-It http://www.forbes.com/sites/cherylsnappconner/2013/11/12/fifty-essential-mobile-marketing-facts/ http://mashable.com/2013/11/28/mobile-device-metrics/ http://www.wordstream.com/blog/ws/2013/08/19/what-is-mobile-marketing# https://universitymarketing.illinoisstate.edu/downloads/IllinoisState-MobileMarketing.pdf