Mobile Email Best Practices

MOBILE EMAIL BEST PRACTICES Step 1 Solid Content Write something readers will enjoy. 42% of emails People WILL forgive weaker presentation if your content is interesting and engaging. in 2013 were opened on a mobile device. Step 2 Clean Design т 4 5% del н alt While content is king, design matters! м taA 0 aAt space sym An elegantly designed email has a big advantage over one that isn't. SO REMEMBER: Keep it simple Use big fonts and large clickable buttons. A. Also, try to limit the amount of scrolling. B. Create Clear Sections You can do this with big header text, dividing lines, numbered paragraphs and image blocks. C. Highlight Your Links Make it easy for readers. Mark your links with over-sized icons and underlined text. A company logo in the header helps establish trust and authenticity and should be followed Bridg In first inch, give enough info Try to fit most of the relevant content in the top 500 pixels. for users to make a decision. by a strong benefit- oriented headline. That said, don't overfill the page. Keep image size small (70KB) and assign 'alt text' in case images are blocked. Your email should be easy to skim, with short paragraphs, bullet points and lots of white space. Alt text allows readers to know what image they're missing. Use Clear Page Breaks AND try to maintain a 3:2 balance between content (text, images) and promotion (buttons, offers). Many phones trim content width, try to make sure your content is 600px or less. If you don't want to worry about it, use Bridg's responsive email composer to ensure a perfect fit on any device or service provider. USE BIG ACTION BUTTONS 4:41 |Here's an Example Email Menu Website Br P Half-Priced Cocktails This Weekend! NEW cocktails and spring ak specials have arrived! Mint Julep Tom Collins Old Fashioned Side Car Negroni Offer Available at All Bridg Locations! How the world reads and sends emails. 70% of Americans 58% 42% Mobile Desktop want to recieve offers on their cell phone. 2,000 1,600 DESKTOP 1,200 MOBILE MOBILE has now surpassed 800 DESKTOP as the primary mode of global internet 400 use. 2007 2009 2011 2013 2015 Bridg makes it dead simple to draft and send mobile emails. Try it out, and see how great your emails can look! Sources: Morgan Stanely Research http://www. SEObook.com/desktop-vs-mobile-usage http://www.smartinsights.com Bridg Users (Million)