Mobile Device Purchase Intent

MOBILE DEVICE PURCHASE INTENT 16% NEW OF U.S. RESPONDENTS PLAN TO BUY A NEW MOBILE DEVICE IN THE NEXT 12 MONTHS BRAND OF DEVICES CONSUMERS PLAN TO BUY MM MM MM MMM MM APPLE 34% ANDROID 27% MICROSOFT 3%|B3: BLACKBERRY 2% UNDECIDED 34% MOBILE DEVICE PREFERENCE 26% 30% f 18-24 YEAR OLDS UNDECIDED CONSUMERS 40% 43% 28% 41% OF OF OF OF 18-24 65+ MEN vs WOMEN YEAR OLDS YEAR OLDS APPLE INNOVATIVENESS AMONG THOSE IN THE MARKET FOR A NEW MOBILE DEVICE APPLE IS PERCEIVED INNOVATIVE BY 3X AS MANY PEOPLE AS GOOGLE AND 10X AS MANY AS MICROSOFT AND BLACKBERRY AWARE PEOPLE WHO HAD HEARD ABOUT THE LAUNCH OF THE NOT AWARE LATEST IPHONES WERE 2.3X MORE LIKELY TO BUY APPLE THAN THOSE WHO HAD NOT HEARD ege The purpose of business is to create customers.