Mobile Affairs

MOBILE AFFAIRS Mobile commerce is in it's early stages, and figures vary on the size of the market. However one thing is for certain, it is getting big and growing fast. The ability to shop and make purchases from apps will transform how we think about and use mobile devices. MOBILE WARMING AROUND THE WORLD Number of mobile apps developed from 2007 to 2010: Number of North American Smartphone Owners Who Download Apps at Least Monthly More than 300,000 different applications How many downloads of applications during that time? 10.9 billion MORE THAN 1/3 Pew Research estimates that nearly one in four U.S. adults actively uses apps. JAPAN LEADS IN THE MOBILE WEB According to surveys conducted by Forrester Research in June 2011, Japan leads the world in downloading and using mobile devices to access the web to browse and download apps. Almost Half Access the Mobile Web at Least Monthly Percentage of Mobile Subscribers Accessing the Mobile Intemet At Least Monthly Japan United States 47% 22% China (Urban) Europe 43% 12% India (Urban) 8% IN THE U.S. AMONG U.S. SMARTPHONE CONSUMERS, OS AND APPS ARE MOST IMPORTANT MOBILE OVER WEB A 2010 comScore study revealed that the number one concern among consumers in the market for smartphones is operating system quality. Second biggest feature driving their purchase decision? Selection of apps. When given the choice to check news or email on a mobile web version or a specialty mobile app, the majority of Americans choose apps. Share of Time Spent on Mobile Web vs. Mobile Apps on Android Smartphones Top Five Factors Consumers Consider When Buying a Smartphone Rating of importance (Scale of 1 - 10) 10 APPS 67% 8 WEB 7.6 8. 33% |||| 6.9 *A combined average of 56 minutes a day are spent on both web and mobile apps. Phone OS Selection of Apps Music/Video Capabilities Brand Name Social Networking Features SHOW ME THE MONEY PRICE OF APPS The average price of pay-for smartphone apps Among Apple iOS and Google Android platform users, an average of $14 is spent per download on paid content for free games. 00 = $2.43 $ IN-APP PURCHASES BRING IN THE DOUGH FOR MOBILE APPS When it comes to free-to-play mobile games, in-app purchases - or virtual goods - have overtaken ads as the main source of revenue. Average Monthly Revenue Per User I Advertising Revenue I Virtual Good Sales (In-App Purchases) $10 $8 9$ $4 || $2 Sep 2009 Oct 2009 Nov 2009 Dec 2009 Jan 2010 Feb 2010 Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 Aug 2010 Sep 2010 WHICH SMARTPHONE USERS ARE MORE WILLING TO SWITCH FROM FREE TO PAID? Percent of Users Who Are Willing to Switch From Free Trials to Paid Downloads 43% 42% 34% 21% 24% ? Microsoft Windows Mobile Android OS BlackBerry Apple iPhone Other WHEN THEY DO PAY, HOW DO THEY PREFER TO PAY FOR THEIR MOBILE APPS? 1% 1% 5% I Cell Phone Provider I Credit Card 11% I PayPal 32% I Amazon 1-click 4% I iTunes I Other 20% Google Checkout 24% I Microsoft Marketplace TOP 5 MOST POPULAR TYPES OF MOBILE APPS According to a 2011 Nielsen survey, the following landed in the leaderboard for most popular apps that have been downloaded: Games Weather Social Networking Maps/Navigation Music #1 #2 #3 #4 # 5 ACROSS ALL SMARTPHONE USERS IN THE U.S., WHICH ARE THE MOST POPULAR APPS? Google The Weather Channel facebook PANDORA Maps O Bringing weather to life MORE APP DOWNLOADERS ARE WILLING TO SHELL OUT MONEY FOR GAMES Percent of Paying App Downloaders in Each Category ANGRY BIRDS FARMVILLE Games 93% Entertainment Productivity VIIII.84% Maps/Navigation VI/II 84% VI// .7% 76% ,with WORDS friends Food News THE FUTURE MOBILE APPS MARKET WORLDWIDE PREDICTIONS $38 Billion 50 Billion The revenue Forrester estimates will be generated from app purchases and downloads by 2015. The amount of apps that mobile apps store GetJar predicts will be downloaded in 2012. 60% 76.9 Billion How much IDC forecasts worldwide mobile app revenues to grow through 2014. The amount of global app downloads that IDC sees being downloaded by 2014. 4 BIG TRENDS IN MOBILE APPS Bills, Bills, Bills With the convenience that mobile devices provide, it's no surprise that they are being positioned as the newest e-commerce and banking tool. The number of people using mobile banking apps more than doubled in 2010, to about 5 million. M-Ticketing Mobile ticketing is the process by which consumers can get, pay for, and validate tickets from any location using the applications on their mobile devices. It's predicted that 1 in 8 mobile subscribers will use m-ticketing by 2015. Ticket Arriva Mobile App Wells Fargo Mobile App A fast and free way to access your account information and use your phone's built-in functions to provide a better banking experience. Do everything wf.com can: pay bills, transfer funds, get balances, and more. Arriva has announced that its groundbreaking mobile ticketing technology has now delivered more than one million bus journeys since it was launched eighteen months ago. WELLS FARGO O ARRIVA Buying The Goods The market for mobile payments is expected to quadruple by 2014, reaching $630 billion in value. This is equivalent to 5 percent of the total e-commerce sales. Interactive Marketing More and more brands are taking advantage of mobile apps to create a richer customer experience. Last year, eBay launched a fashion app that allows users to browse for items, receive access to exclusive sales, and "try on" an outfit by snapping a picture of it. Starbucks Mobile App eBay Mobile App Customers with Starbucks cards can pay for their drinks using the Starbucks Card Mobile app on the iPhone. The mobile device will display a barcode which can be easily scanned for the purchase. eb Y With a mobile device, people can tap into the world's largest marketplace. Never miss an opportunity to snag a hard-to-find item or provide on-the-spot customer service anywhere, anytime. SOURCES: FORRESTER RESEARCH, FLURRY ANALYTICS, JUNIPER RESEARCH, INTERNATIONAL DATA CORPO- USOCIALCAST RATION, YANKEE GROUP STUDY, MASHABLE, CNET, PEW RESEARCH, NIELSEN REPORT, NATIONAL RETAIL FEDERATION, WORLD MOBILE APPLICATIONS MARKET © 2011 SOCIALCAST INC. ALL OTHER TRADEMARKS HEREIN ARE RECOGNIZED TO BE THE PROPERTY OF THEIR RESPECTIVE OWNERS. MOBILE AFFAIRS Mobile commerce is in it's early stages, and figures vary on the size of the market. However one thing is for certain, it is getting big and growing fast. The ability to shop and make purchases from apps will transform how we think about and use mobile devices. MOBILE WARMING AROUND THE WORLD Number of mobile apps developed from 2007 to 2010: Number of North American Smartphone Owners Who Download Apps at Least Monthly More than 300,000 different applications How many downloads of applications during that time? 10.9 billion MORE THAN 1/3 Pew Research estimates that nearly one in four U.S. adults actively uses apps. JAPAN LEADS IN THE MOBILE WEB According to surveys conducted by Forrester Research in June 2011, Japan leads the world in downloading and using mobile devices to access the web to browse and download apps. Almost Half Access the Mobile Web at Least Monthly Percentage of Mobile Subscribers Accessing the Mobile Intemet At Least Monthly Japan United States 47% 22% China (Urban) Europe 43% 12% India (Urban) 8% IN THE U.S. AMONG U.S. SMARTPHONE CONSUMERS, OS AND APPS ARE MOST IMPORTANT MOBILE OVER WEB A 2010 comScore study revealed that the number one concern among consumers in the market for smartphones is operating system quality. Second biggest feature driving their purchase decision? Selection of apps. When given the choice to check news or email on a mobile web version or a specialty mobile app, the majority of Americans choose apps. Share of Time Spent on Mobile Web vs. Mobile Apps on Android Smartphones Top Five Factors Consumers Consider When Buying a Smartphone Rating of importance (Scale of 1 - 10) 10 APPS 67% 8 WEB 7.6 8. 33% |||| 6.9 *A combined average of 56 minutes a day are spent on both web and mobile apps. Phone OS Selection of Apps Music/Video Capabilities Brand Name Social Networking Features SHOW ME THE MONEY PRICE OF APPS The average price of pay-for smartphone apps Among Apple iOS and Google Android platform users, an average of $14 is spent per download on paid content for free games. 00 = $2.43 $ IN-APP PURCHASES BRING IN THE DOUGH FOR MOBILE APPS When it comes to free-to-play mobile games, in-app purchases - or virtual goods - have overtaken ads as the main source of revenue. Average Monthly Revenue Per User I Advertising Revenue I Virtual Good Sales (In-App Purchases) $10 $8 9$ $4 || $2 Sep 2009 Oct 2009 Nov 2009 Dec 2009 Jan 2010 Feb 2010 Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 Aug 2010 Sep 2010 WHICH SMARTPHONE USERS ARE MORE WILLING TO SWITCH FROM FREE TO PAID? Percent of Users Who Are Willing to Switch From Free Trials to Paid Downloads 43% 42% 34% 21% 24% ? Microsoft Windows Mobile Android OS BlackBerry Apple iPhone Other WHEN THEY DO PAY, HOW DO THEY PREFER TO PAY FOR THEIR MOBILE APPS? 1% 1% 5% I Cell Phone Provider I Credit Card 11% I PayPal 32% I Amazon 1-click 4% I iTunes I Other 20% Google Checkout 24% I Microsoft Marketplace TOP 5 MOST POPULAR TYPES OF MOBILE APPS According to a 2011 Nielsen survey, the following landed in the leaderboard for most popular apps that have been downloaded: Games Weather Social Networking Maps/Navigation Music #1 #2 #3 #4 # 5 ACROSS ALL SMARTPHONE USERS IN THE U.S., WHICH ARE THE MOST POPULAR APPS? Google The Weather Channel facebook PANDORA Maps O Bringing weather to life MORE APP DOWNLOADERS ARE WILLING TO SHELL OUT MONEY FOR GAMES Percent of Paying App Downloaders in Each Category ANGRY BIRDS FARMVILLE Games 93% Entertainment Productivity VIIII.84% Maps/Navigation VI/II 84% VI// .7% 76% ,with WORDS friends Food News THE FUTURE MOBILE APPS MARKET WORLDWIDE PREDICTIONS $38 Billion 50 Billion The revenue Forrester estimates will be generated from app purchases and downloads by 2015. The amount of apps that mobile apps store GetJar predicts will be downloaded in 2012. 60% 76.9 Billion How much IDC forecasts worldwide mobile app revenues to grow through 2014. The amount of global app downloads that IDC sees being downloaded by 2014. 4 BIG TRENDS IN MOBILE APPS Bills, Bills, Bills With the convenience that mobile devices provide, it's no surprise that they are being positioned as the newest e-commerce and banking tool. The number of people using mobile banking apps more than doubled in 2010, to about 5 million. M-Ticketing Mobile ticketing is the process by which consumers can get, pay for, and validate tickets from any location using the applications on their mobile devices. It's predicted that 1 in 8 mobile subscribers will use m-ticketing by 2015. Ticket Arriva Mobile App Wells Fargo Mobile App A fast and free way to access your account information and use your phone's built-in functions to provide a better banking experience. Do everything wf.com can: pay bills, transfer funds, get balances, and more. Arriva has announced that its groundbreaking mobile ticketing technology has now delivered more than one million bus journeys since it was launched eighteen months ago. WELLS FARGO O ARRIVA Buying The Goods The market for mobile payments is expected to quadruple by 2014, reaching $630 billion in value. This is equivalent to 5 percent of the total e-commerce sales. Interactive Marketing More and more brands are taking advantage of mobile apps to create a richer customer experience. Last year, eBay launched a fashion app that allows users to browse for items, receive access to exclusive sales, and "try on" an outfit by snapping a picture of it. Starbucks Mobile App eBay Mobile App Customers with Starbucks cards can pay for their drinks using the Starbucks Card Mobile app on the iPhone. The mobile device will display a barcode which can be easily scanned for the purchase. eb Y With a mobile device, people can tap into the world's largest marketplace. Never miss an opportunity to snag a hard-to-find item or provide on-the-spot customer service anywhere, anytime. SOURCES: FORRESTER RESEARCH, FLURRY ANALYTICS, JUNIPER RESEARCH, INTERNATIONAL DATA CORPO- USOCIALCAST RATION, YANKEE GROUP STUDY, MASHABLE, CNET, PEW RESEARCH, NIELSEN REPORT, NATIONAL RETAIL FEDERATION, WORLD MOBILE APPLICATIONS MARKET © 2011 SOCIALCAST INC. ALL OTHER TRADEMARKS HEREIN ARE RECOGNIZED TO BE THE PROPERTY OF THEIR RESPECTIVE OWNERS. MOBILE AFFAIRS Mobile commerce is in it's early stages, and figures vary on the size of the market. However one thing is for certain, it is getting big and growing fast. The ability to shop and make purchases from apps will transform how we think about and use mobile devices. MOBILE WARMING AROUND THE WORLD Number of mobile apps developed from 2007 to 2010: Number of North American Smartphone Owners Who Download Apps at Least Monthly More than 300,000 different applications How many downloads of applications during that time? 10.9 billion MORE THAN 1/3 Pew Research estimates that nearly one in four U.S. adults actively uses apps. JAPAN LEADS IN THE MOBILE WEB According to surveys conducted by Forrester Research in June 2011, Japan leads the world in downloading and using mobile devices to access the web to browse and download apps. Almost Half Access the Mobile Web at Least Monthly Percentage of Mobile Subscribers Accessing the Mobile Intemet At Least Monthly Japan United States 47% 22% China (Urban) Europe 43% 12% India (Urban) 8% IN THE U.S. AMONG U.S. SMARTPHONE CONSUMERS, OS AND APPS ARE MOST IMPORTANT MOBILE OVER WEB A 2010 comScore study revealed that the number one concern among consumers in the market for smartphones is operating system quality. Second biggest feature driving their purchase decision? Selection of apps. When given the choice to check news or email on a mobile web version or a specialty mobile app, the majority of Americans choose apps. Share of Time Spent on Mobile Web vs. Mobile Apps on Android Smartphones Top Five Factors Consumers Consider When Buying a Smartphone Rating of importance (Scale of 1 - 10) 10 APPS 67% 8 WEB 7.6 8. 33% |||| 6.9 *A combined average of 56 minutes a day are spent on both web and mobile apps. Phone OS Selection of Apps Music/Video Capabilities Brand Name Social Networking Features SHOW ME THE MONEY PRICE OF APPS The average price of pay-for smartphone apps Among Apple iOS and Google Android platform users, an average of $14 is spent per download on paid content for free games. 00 = $2.43 $ IN-APP PURCHASES BRING IN THE DOUGH FOR MOBILE APPS When it comes to free-to-play mobile games, in-app purchases - or virtual goods - have overtaken ads as the main source of revenue. Average Monthly Revenue Per User I Advertising Revenue I Virtual Good Sales (In-App Purchases) $10 $8 9$ $4 || $2 Sep 2009 Oct 2009 Nov 2009 Dec 2009 Jan 2010 Feb 2010 Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 Aug 2010 Sep 2010 WHICH SMARTPHONE USERS ARE MORE WILLING TO SWITCH FROM FREE TO PAID? Percent of Users Who Are Willing to Switch From Free Trials to Paid Downloads 43% 42% 34% 21% 24% ? Microsoft Windows Mobile Android OS BlackBerry Apple iPhone Other WHEN THEY DO PAY, HOW DO THEY PREFER TO PAY FOR THEIR MOBILE APPS? 1% 1% 5% I Cell Phone Provider I Credit Card 11% I PayPal 32% I Amazon 1-click 4% I iTunes I Other 20% Google Checkout 24% I Microsoft Marketplace TOP 5 MOST POPULAR TYPES OF MOBILE APPS According to a 2011 Nielsen survey, the following landed in the leaderboard for most popular apps that have been downloaded: Games Weather Social Networking Maps/Navigation Music #1 #2 #3 #4 # 5 ACROSS ALL SMARTPHONE USERS IN THE U.S., WHICH ARE THE MOST POPULAR APPS? Google The Weather Channel facebook PANDORA Maps O Bringing weather to life MORE APP DOWNLOADERS ARE WILLING TO SHELL OUT MONEY FOR GAMES Percent of Paying App Downloaders in Each Category ANGRY BIRDS FARMVILLE Games 93% Entertainment Productivity VIIII.84% Maps/Navigation VI/II 84% VI// .7% 76% ,with WORDS friends Food News THE FUTURE MOBILE APPS MARKET WORLDWIDE PREDICTIONS $38 Billion 50 Billion The revenue Forrester estimates will be generated from app purchases and downloads by 2015. The amount of apps that mobile apps store GetJar predicts will be downloaded in 2012. 60% 76.9 Billion How much IDC forecasts worldwide mobile app revenues to grow through 2014. The amount of global app downloads that IDC sees being downloaded by 2014. 4 BIG TRENDS IN MOBILE APPS Bills, Bills, Bills With the convenience that mobile devices provide, it's no surprise that they are being positioned as the newest e-commerce and banking tool. The number of people using mobile banking apps more than doubled in 2010, to about 5 million. M-Ticketing Mobile ticketing is the process by which consumers can get, pay for, and validate tickets from any location using the applications on their mobile devices. It's predicted that 1 in 8 mobile subscribers will use m-ticketing by 2015. Ticket Arriva Mobile App Wells Fargo Mobile App A fast and free way to access your account information and use your phone's built-in functions to provide a better banking experience. Do everything wf.com can: pay bills, transfer funds, get balances, and more. Arriva has announced that its groundbreaking mobile ticketing technology has now delivered more than one million bus journeys since it was launched eighteen months ago. WELLS FARGO O ARRIVA Buying The Goods The market for mobile payments is expected to quadruple by 2014, reaching $630 billion in value. This is equivalent to 5 percent of the total e-commerce sales. Interactive Marketing More and more brands are taking advantage of mobile apps to create a richer customer experience. Last year, eBay launched a fashion app that allows users to browse for items, receive access to exclusive sales, and "try on" an outfit by snapping a picture of it. Starbucks Mobile App eBay Mobile App Customers with Starbucks cards can pay for their drinks using the Starbucks Card Mobile app on the iPhone. The mobile device will display a barcode which can be easily scanned for the purchase. eb Y With a mobile device, people can tap into the world's largest marketplace. Never miss an opportunity to snag a hard-to-find item or provide on-the-spot customer service anywhere, anytime. SOURCES: FORRESTER RESEARCH, FLURRY ANALYTICS, JUNIPER RESEARCH, INTERNATIONAL DATA CORPO- USOCIALCAST RATION, YANKEE GROUP STUDY, MASHABLE, CNET, PEW RESEARCH, NIELSEN REPORT, NATIONAL RETAIL FEDERATION, WORLD MOBILE APPLICATIONS MARKET © 2011 SOCIALCAST INC. ALL OTHER TRADEMARKS HEREIN ARE RECOGNIZED TO BE THE PROPERTY OF THEIR RESPECTIVE OWNERS. MOBILE AFFAIRS Mobile commerce is in it's early stages, and figures vary on the size of the market. However one thing is for certain, it is getting big and growing fast. The ability to shop and make purchases from apps will transform how we think about and use mobile devices. MOBILE WARMING AROUND THE WORLD Number of mobile apps developed from 2007 to 2010: Number of North American Smartphone Owners Who Download Apps at Least Monthly More than 300,000 different applications How many downloads of applications during that time? 10.9 billion MORE THAN 1/3 Pew Research estimates that nearly one in four U.S. adults actively uses apps. JAPAN LEADS IN THE MOBILE WEB According to surveys conducted by Forrester Research in June 2011, Japan leads the world in downloading and using mobile devices to access the web to browse and download apps. Almost Half Access the Mobile Web at Least Monthly Percentage of Mobile Subscribers Accessing the Mobile Intemet At Least Monthly Japan United States 47% 22% China (Urban) Europe 43% 12% India (Urban) 8% IN THE U.S. AMONG U.S. SMARTPHONE CONSUMERS, OS AND APPS ARE MOST IMPORTANT MOBILE OVER WEB A 2010 comScore study revealed that the number one concern among consumers in the market for smartphones is operating system quality. Second biggest feature driving their purchase decision? Selection of apps. When given the choice to check news or email on a mobile web version or a specialty mobile app, the majority of Americans choose apps. Share of Time Spent on Mobile Web vs. Mobile Apps on Android Smartphones Top Five Factors Consumers Consider When Buying a Smartphone Rating of importance (Scale of 1 - 10) 10 APPS 67% 8 WEB 7.6 8. 33% |||| 6.9 *A combined average of 56 minutes a day are spent on both web and mobile apps. Phone OS Selection of Apps Music/Video Capabilities Brand Name Social Networking Features SHOW ME THE MONEY PRICE OF APPS The average price of pay-for smartphone apps Among Apple iOS and Google Android platform users, an average of $14 is spent per download on paid content for free games. 00 = $2.43 $ IN-APP PURCHASES BRING IN THE DOUGH FOR MOBILE APPS When it comes to free-to-play mobile games, in-app purchases - or virtual goods - have overtaken ads as the main source of revenue. Average Monthly Revenue Per User I Advertising Revenue I Virtual Good Sales (In-App Purchases) $10 $8 9$ $4 || $2 Sep 2009 Oct 2009 Nov 2009 Dec 2009 Jan 2010 Feb 2010 Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 Aug 2010 Sep 2010 WHICH SMARTPHONE USERS ARE MORE WILLING TO SWITCH FROM FREE TO PAID? Percent of Users Who Are Willing to Switch From Free Trials to Paid Downloads 43% 42% 34% 21% 24% ? Microsoft Windows Mobile Android OS BlackBerry Apple iPhone Other WHEN THEY DO PAY, HOW DO THEY PREFER TO PAY FOR THEIR MOBILE APPS? 1% 1% 5% I Cell Phone Provider I Credit Card 11% I PayPal 32% I Amazon 1-click 4% I iTunes I Other 20% Google Checkout 24% I Microsoft Marketplace TOP 5 MOST POPULAR TYPES OF MOBILE APPS According to a 2011 Nielsen survey, the following landed in the leaderboard for most popular apps that have been downloaded: Games Weather Social Networking Maps/Navigation Music #1 #2 #3 #4 # 5 ACROSS ALL SMARTPHONE USERS IN THE U.S., WHICH ARE THE MOST POPULAR APPS? Google The Weather Channel facebook PANDORA Maps O Bringing weather to life MORE APP DOWNLOADERS ARE WILLING TO SHELL OUT MONEY FOR GAMES Percent of Paying App Downloaders in Each Category ANGRY BIRDS FARMVILLE Games 93% Entertainment Productivity VIIII.84% Maps/Navigation VI/II 84% VI// .7% 76% ,with WORDS friends Food News THE FUTURE MOBILE APPS MARKET WORLDWIDE PREDICTIONS $38 Billion 50 Billion The revenue Forrester estimates will be generated from app purchases and downloads by 2015. The amount of apps that mobile apps store GetJar predicts will be downloaded in 2012. 60% 76.9 Billion How much IDC forecasts worldwide mobile app revenues to grow through 2014. The amount of global app downloads that IDC sees being downloaded by 2014. 4 BIG TRENDS IN MOBILE APPS Bills, Bills, Bills With the convenience that mobile devices provide, it's no surprise that they are being positioned as the newest e-commerce and banking tool. The number of people using mobile banking apps more than doubled in 2010, to about 5 million. M-Ticketing Mobile ticketing is the process by which consumers can get, pay for, and validate tickets from any location using the applications on their mobile devices. It's predicted that 1 in 8 mobile subscribers will use m-ticketing by 2015. Ticket Arriva Mobile App Wells Fargo Mobile App A fast and free way to access your account information and use your phone's built-in functions to provide a better banking experience. Do everything wf.com can: pay bills, transfer funds, get balances, and more. Arriva has announced that its groundbreaking mobile ticketing technology has now delivered more than one million bus journeys since it was launched eighteen months ago. WELLS FARGO O ARRIVA Buying The Goods The market for mobile payments is expected to quadruple by 2014, reaching $630 billion in value. This is equivalent to 5 percent of the total e-commerce sales. Interactive Marketing More and more brands are taking advantage of mobile apps to create a richer customer experience. Last year, eBay launched a fashion app that allows users to browse for items, receive access to exclusive sales, and "try on" an outfit by snapping a picture of it. Starbucks Mobile App eBay Mobile App Customers with Starbucks cards can pay for their drinks using the Starbucks Card Mobile app on the iPhone. The mobile device will display a barcode which can be easily scanned for the purchase. eb Y With a mobile device, people can tap into the world's largest marketplace. Never miss an opportunity to snag a hard-to-find item or provide on-the-spot customer service anywhere, anytime. SOURCES: FORRESTER RESEARCH, FLURRY ANALYTICS, JUNIPER RESEARCH, INTERNATIONAL DATA CORPO- USOCIALCAST RATION, YANKEE GROUP STUDY, MASHABLE, CNET, PEW RESEARCH, NIELSEN REPORT, NATIONAL RETAIL FEDERATION, WORLD MOBILE APPLICATIONS MARKET © 2011 SOCIALCAST INC. ALL OTHER TRADEMARKS HEREIN ARE RECOGNIZED TO BE THE PROPERTY OF THEIR RESPECTIVE OWNERS. MOBILE AFFAIRS Mobile commerce is in it's early stages, and figures vary on the size of the market. However one thing is for certain, it is getting big and growing fast. The ability to shop and make purchases from apps will transform how we think about and use mobile devices. MOBILE WARMING AROUND THE WORLD Number of mobile apps developed from 2007 to 2010: Number of North American Smartphone Owners Who Download Apps at Least Monthly More than 300,000 different applications How many downloads of applications during that time? 10.9 billion MORE THAN 1/3 Pew Research estimates that nearly one in four U.S. adults actively uses apps. JAPAN LEADS IN THE MOBILE WEB According to surveys conducted by Forrester Research in June 2011, Japan leads the world in downloading and using mobile devices to access the web to browse and download apps. Almost Half Access the Mobile Web at Least Monthly Percentage of Mobile Subscribers Accessing the Mobile Intemet At Least Monthly Japan United States 47% 22% China (Urban) Europe 43% 12% India (Urban) 8% IN THE U.S. AMONG U.S. SMARTPHONE CONSUMERS, OS AND APPS ARE MOST IMPORTANT MOBILE OVER WEB A 2010 comScore study revealed that the number one concern among consumers in the market for smartphones is operating system quality. Second biggest feature driving their purchase decision? Selection of apps. When given the choice to check news or email on a mobile web version or a specialty mobile app, the majority of Americans choose apps. Share of Time Spent on Mobile Web vs. Mobile Apps on Android Smartphones Top Five Factors Consumers Consider When Buying a Smartphone Rating of importance (Scale of 1 - 10) 10 APPS 67% 8 WEB 7.6 8. 33% |||| 6.9 *A combined average of 56 minutes a day are spent on both web and mobile apps. Phone OS Selection of Apps Music/Video Capabilities Brand Name Social Networking Features SHOW ME THE MONEY PRICE OF APPS The average price of pay-for smartphone apps Among Apple iOS and Google Android platform users, an average of $14 is spent per download on paid content for free games. 00 = $2.43 $ IN-APP PURCHASES BRING IN THE DOUGH FOR MOBILE APPS When it comes to free-to-play mobile games, in-app purchases - or virtual goods - have overtaken ads as the main source of revenue. Average Monthly Revenue Per User I Advertising Revenue I Virtual Good Sales (In-App Purchases) $10 $8 9$ $4 || $2 Sep 2009 Oct 2009 Nov 2009 Dec 2009 Jan 2010 Feb 2010 Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 Aug 2010 Sep 2010 WHICH SMARTPHONE USERS ARE MORE WILLING TO SWITCH FROM FREE TO PAID? Percent of Users Who Are Willing to Switch From Free Trials to Paid Downloads 43% 42% 34% 21% 24% ? Microsoft Windows Mobile Android OS BlackBerry Apple iPhone Other WHEN THEY DO PAY, HOW DO THEY PREFER TO PAY FOR THEIR MOBILE APPS? 1% 1% 5% I Cell Phone Provider I Credit Card 11% I PayPal 32% I Amazon 1-click 4% I iTunes I Other 20% Google Checkout 24% I Microsoft Marketplace TOP 5 MOST POPULAR TYPES OF MOBILE APPS According to a 2011 Nielsen survey, the following landed in the leaderboard for most popular apps that have been downloaded: Games Weather Social Networking Maps/Navigation Music #1 #2 #3 #4 # 5 ACROSS ALL SMARTPHONE USERS IN THE U.S., WHICH ARE THE MOST POPULAR APPS? Google The Weather Channel facebook PANDORA Maps O Bringing weather to life MORE APP DOWNLOADERS ARE WILLING TO SHELL OUT MONEY FOR GAMES Percent of Paying App Downloaders in Each Category ANGRY BIRDS FARMVILLE Games 93% Entertainment Productivity VIIII.84% Maps/Navigation VI/II 84% VI// .7% 76% ,with WORDS friends Food News THE FUTURE MOBILE APPS MARKET WORLDWIDE PREDICTIONS $38 Billion 50 Billion The revenue Forrester estimates will be generated from app purchases and downloads by 2015. The amount of apps that mobile apps store GetJar predicts will be downloaded in 2012. 60% 76.9 Billion How much IDC forecasts worldwide mobile app revenues to grow through 2014. The amount of global app downloads that IDC sees being downloaded by 2014. 4 BIG TRENDS IN MOBILE APPS Bills, Bills, Bills With the convenience that mobile devices provide, it's no surprise that they are being positioned as the newest e-commerce and banking tool. The number of people using mobile banking apps more than doubled in 2010, to about 5 million. M-Ticketing Mobile ticketing is the process by which consumers can get, pay for, and validate tickets from any location using the applications on their mobile devices. It's predicted that 1 in 8 mobile subscribers will use m-ticketing by 2015. Ticket Arriva Mobile App Wells Fargo Mobile App A fast and free way to access your account information and use your phone's built-in functions to provide a better banking experience. Do everything wf.com can: pay bills, transfer funds, get balances, and more. Arriva has announced that its groundbreaking mobile ticketing technology has now delivered more than one million bus journeys since it was launched eighteen months ago. WELLS FARGO O ARRIVA Buying The Goods The market for mobile payments is expected to quadruple by 2014, reaching $630 billion in value. This is equivalent to 5 percent of the total e-commerce sales. Interactive Marketing More and more brands are taking advantage of mobile apps to create a richer customer experience. Last year, eBay launched a fashion app that allows users to browse for items, receive access to exclusive sales, and "try on" an outfit by snapping a picture of it. Starbucks Mobile App eBay Mobile App Customers with Starbucks cards can pay for their drinks using the Starbucks Card Mobile app on the iPhone. The mobile device will display a barcode which can be easily scanned for the purchase. eb Y With a mobile device, people can tap into the world's largest marketplace. Never miss an opportunity to snag a hard-to-find item or provide on-the-spot customer service anywhere, anytime. SOURCES: FORRESTER RESEARCH, FLURRY ANALYTICS, JUNIPER RESEARCH, INTERNATIONAL DATA CORPO- USOCIALCAST RATION, YANKEE GROUP STUDY, MASHABLE, CNET, PEW RESEARCH, NIELSEN REPORT, NATIONAL RETAIL FEDERATION, WORLD MOBILE APPLICATIONS MARKET © 2011 SOCIALCAST INC. ALL OTHER TRADEMARKS HEREIN ARE RECOGNIZED TO BE THE PROPERTY OF THEIR RESPECTIVE OWNERS. MOBILE AFFAIRS Mobile commerce is in it's early stages, and figures vary on the size of the market. However one thing is for certain, it is getting big and growing fast. The ability to shop and make purchases from apps will transform how we think about and use mobile devices. MOBILE WARMING AROUND THE WORLD Number of mobile apps developed from 2007 to 2010: Number of North American Smartphone Owners Who Download Apps at Least Monthly More than 300,000 different applications How many downloads of applications during that time? 10.9 billion MORE THAN 1/3 Pew Research estimates that nearly one in four U.S. adults actively uses apps. JAPAN LEADS IN THE MOBILE WEB According to surveys conducted by Forrester Research in June 2011, Japan leads the world in downloading and using mobile devices to access the web to browse and download apps. Almost Half Access the Mobile Web at Least Monthly Percentage of Mobile Subscribers Accessing the Mobile Intemet At Least Monthly Japan United States 47% 22% China (Urban) Europe 43% 12% India (Urban) 8% IN THE U.S. AMONG U.S. SMARTPHONE CONSUMERS, OS AND APPS ARE MOST IMPORTANT MOBILE OVER WEB A 2010 comScore study revealed that the number one concern among consumers in the market for smartphones is operating system quality. Second biggest feature driving their purchase decision? Selection of apps. When given the choice to check news or email on a mobile web version or a specialty mobile app, the majority of Americans choose apps. Share of Time Spent on Mobile Web vs. Mobile Apps on Android Smartphones Top Five Factors Consumers Consider When Buying a Smartphone Rating of importance (Scale of 1 - 10) 10 APPS 67% 8 WEB 7.6 8. 33% |||| 6.9 *A combined average of 56 minutes a day are spent on both web and mobile apps. Phone OS Selection of Apps Music/Video Capabilities Brand Name Social Networking Features SHOW ME THE MONEY PRICE OF APPS The average price of pay-for smartphone apps Among Apple iOS and Google Android platform users, an average of $14 is spent per download on paid content for free games. 00 = $2.43 $ IN-APP PURCHASES BRING IN THE DOUGH FOR MOBILE APPS When it comes to free-to-play mobile games, in-app purchases - or virtual goods - have overtaken ads as the main source of revenue. Average Monthly Revenue Per User I Advertising Revenue I Virtual Good Sales (In-App Purchases) $10 $8 9$ $4 || $2 Sep 2009 Oct 2009 Nov 2009 Dec 2009 Jan 2010 Feb 2010 Mar 2010 Apr 2010 May 2010 Jun 2010 Jul 2010 Aug 2010 Sep 2010 WHICH SMARTPHONE USERS ARE MORE WILLING TO SWITCH FROM FREE TO PAID? Percent of Users Who Are Willing to Switch From Free Trials to Paid Downloads 43% 42% 34% 21% 24% ? Microsoft Windows Mobile Android OS BlackBerry Apple iPhone Other WHEN THEY DO PAY, HOW DO THEY PREFER TO PAY FOR THEIR MOBILE APPS? 1% 1% 5% I Cell Phone Provider I Credit Card 11% I PayPal 32% I Amazon 1-click 4% I iTunes I Other 20% Google Checkout 24% I Microsoft Marketplace TOP 5 MOST POPULAR TYPES OF MOBILE APPS According to a 2011 Nielsen survey, the following landed in the leaderboard for most popular apps that have been downloaded: Games Weather Social Networking Maps/Navigation Music #1 #2 #3 #4 # 5 ACROSS ALL SMARTPHONE USERS IN THE U.S., WHICH ARE THE MOST POPULAR APPS? Google The Weather Channel facebook PANDORA Maps O Bringing weather to life MORE APP DOWNLOADERS ARE WILLING TO SHELL OUT MONEY FOR GAMES Percent of Paying App Downloaders in Each Category ANGRY BIRDS FARMVILLE Games 93% Entertainment Productivity VIIII.84% Maps/Navigation VI/II 84% VI// .7% 76% ,with WORDS friends Food News THE FUTURE MOBILE APPS MARKET WORLDWIDE PREDICTIONS $38 Billion 50 Billion The revenue Forrester estimates will be generated from app purchases and downloads by 2015. The amount of apps that mobile apps store GetJar predicts will be downloaded in 2012. 60% 76.9 Billion How much IDC forecasts worldwide mobile app revenues to grow through 2014. The amount of global app downloads that IDC sees being downloaded by 2014. 4 BIG TRENDS IN MOBILE APPS Bills, Bills, Bills With the convenience that mobile devices provide, it's no surprise that they are being positioned as the newest e-commerce and banking tool. The number of people using mobile banking apps more than doubled in 2010, to about 5 million. M-Ticketing Mobile ticketing is the process by which consumers can get, pay for, and validate tickets from any location using the applications on their mobile devices. It's predicted that 1 in 8 mobile subscribers will use m-ticketing by 2015. Ticket Arriva Mobile App Wells Fargo Mobile App A fast and free way to access your account information and use your phone's built-in functions to provide a better banking experience. Do everything wf.com can: pay bills, transfer funds, get balances, and more. Arriva has announced that its groundbreaking mobile ticketing technology has now delivered more than one million bus journeys since it was launched eighteen months ago. WELLS FARGO O ARRIVA Buying The Goods The market for mobile payments is expected to quadruple by 2014, reaching $630 billion in value. This is equivalent to 5 percent of the total e-commerce sales. Interactive Marketing More and more brands are taking advantage of mobile apps to create a richer customer experience. Last year, eBay launched a fashion app that allows users to browse for items, receive access to exclusive sales, and "try on" an outfit by snapping a picture of it. Starbucks Mobile App eBay Mobile App Customers with Starbucks cards can pay for their drinks using the Starbucks Card Mobile app on the iPhone. The mobile device will display a barcode which can be easily scanned for the purchase. eb Y With a mobile device, people can tap into the world's largest marketplace. Never miss an opportunity to snag a hard-to-find item or provide on-the-spot customer service anywhere, anytime. SOURCES: FORRESTER RESEARCH, FLURRY ANALYTICS, JUNIPER RESEARCH, INTERNATIONAL DATA CORPO- USOCIALCAST RATION, YANKEE GROUP STUDY, MASHABLE, CNET, PEW RESEARCH, NIELSEN REPORT, NATIONAL RETAIL FEDERATION, WORLD MOBILE APPLICATIONS MARKET © 2011 SOCIALCAST INC. ALL OTHER TRADEMARKS HEREIN ARE RECOGNIZED TO BE THE PROPERTY OF THEIR RESPECTIVE OWNERS.