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The Mexican Election 2012

THE MEXICAN ELECTIONS Some Insightful Results from Socialbakers on www.socialbakers.com/elections/mexico-en Facebook PRESIDENTIAL ELECTIONS THE BAROMETER OF THE CANDIDATES ON FACEBOOK Institutional Revolutionary Party National Action Party (PANC Enrique Peña Nieto Josefina Vázquez Mota FANS FAN GROWTH FANS FAN GROWTH | 3,227,451 17.16% 1,820,015 11.22% VIRAL REACH 505,058,960 PEOPLE TALKING ABOUT 469,023 VIRAL REACH* PEOPLE TALKING ABOUT | 195,046,320 | 410,506 Party of the Democratic Revolution New Alliance Party Andrés Manuel López Obrador Gabriel Ricardo Quadri de la Torre FANS FAN GROWTH FANS FAN GROWTH 548,736 51.48% 106,063 26.14% VIRAL REACH 172,189,640 VIRAL REACH PEOPLE TALKING ABOUT 26,637 PEOPLE TALKING ABOUT 216,512 | 17,807,860 Fan Growth Who's gaining momentum each day? What percent have they gained over the past month? 28K PEÑA NIETO 17% VÁZQUEZ MOTA 11% LÓPEZ OBRADOR 51% QUADRI DE LA TORRE 26% OK Fan Growth over Past Month Past 30 Days E People Talking About* Viral Reach* % of Total Interactions* How many people engaged with each candidate's page last week? What is the maximum potential reach of content when people What percent of all "likes" and comments does each candidate own? "like" or comment on each QUADRI DE LA TORRE 2.0% candidate's page? LÓPEZ OBRADOR 19.3% PEÑA NIETO VÁZQUEZ MOTA 56.7% 21.9% 27K 18M 469K 411K 217K 505M 195M 172M % of 6,357,877 Total Interactions 9 Most Engaging Post Who's got something engaging to say to their fans? > Enrique Peña Nieto O 60,474 Likes > Josefina Vázquez Mota O 30,246 LIkes 9 14,776 Comments 1 2,234 Shares 9 3,021 Comments 1 5,070 Shares June 10th June 12th We are only three weeks from winning the presidency, to bring Mexico to a new path of growth and development! With your vote, you have the power to decide a clear course for Mexico. I invite you to join this project change with responsibly. I ask for your trust. I ask you this July 1 to vote for the project that gives you what you need today: you earn more. Good morning to all. We are going to unite in a single vote. I invite you to publish your photo with your cross hand on this wall and show the strength of our conviction. > Andrés Manuel López Obrador > Gabriel Ricardo Quadri de la Torre O 37,776 Likes 9 4,397 Comments 1 2,738 Shares O 1,720 Likes 무 273 1 185 Comments Shares June 11th June 10th Thanks to my advisors: the common people who recommended me to talk about the proposal. I turned and it was good. Come back to win. Almost 30% of the mentions on the Internet are about Quadri, without Bots and without Trolls, this is due to that Mexicans want to hear proposals not disqualifications www.pulsodebate.mx. Todos Distribución de la conversación Mostror: O O O O 31.44% TWEETS: 300.280 A 12.98% USUARIOS: 26.96% 80.346 O 28.62% IMPRESIONES: 217.169.643 * Spoken Words What are the most frequently used words by the candidates in their posts over the past 30 days? CO space today day know proposal hape urban Sinaloa debate proposals political Thuatamejo * part Today Puerto Draw infrastructure eader Action young I public Cityinvite 1 participate participation Bulletin .meeting Questions victary Citizens ends Videa uCambio morning Link May students transform rally* democracy g/JunPRI takes E message take Escondido tickets Thanks Idevelopment Auditorium commitments governor national friends tvudlap time Hidalgo Conference services oppartunities state together Council president Mexican areas justice Measurements are taken as averages for given days and computed from Socialbakers' Socialbakers social media analytics solution, Engagement Analytics Pro (data is sourced from Face- book's Open Graph API). All data is public data and published by Facebook users on open and public fan pages. Supastar SupaStar avatars are property of Paul Chang Design, LLC - www.mysupastar.com Infographic by Paul Chang Design - www.paulchang.com *INFOGRAPHIC DETAILS Data Range May 19, 2012 to June 19, 2012 The number of unique people who have created a story about your Page in the past seven days. A story is created when someone "likes" your Page; posts to your Page Wall; "likes", comments on or shares one of your Page posts; answers a question you posted; responds to your event; mentions your Page; tags your Page in a photo; checks in at your Place; or recommends your Place (Facebook metric). People Talking About Viral Reach Calculated as the total number of "likes" and comments multiplied by the average number of friends (140) per Facebook user (Socialbakers metric). Total Interactions All "likes" and comments from a candidate's posts plus all "likes" and comments from people's posts on the candidate's page (Socialbakers metric). Fans Gained PEÑA NIETO Summit VAZQUEZ MOTA Political E LÓPEZ OBRADOR oddns candidate Mexicans QUADRI DE LA TORRE Uojun anunog Epoog ODu Press Mexico PEÑA NIETO candidates authoritarianism VÁZQUEZ MOTA oapiA LÓPEZ OBRADOR new friends respect PANNational QUADRI DE LA TORRE E Acapulco everyone I Bo vent Changehousing Live I different_hrs JlozanoA listen SOciety 3 government debateMorelos answers Puebla Colima umeanga OuAang

The Mexican Election 2012

shared by Socialbakers on Aug 30
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The barometer of the candidates on Facebook during the presidential elections in Mexico, 2012.

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Paul Chang

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Politics
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