The Metagraphic: How to Infographic

THE METAGRAPHIC: AN INFOGRAPHIC ON HOW TO MAKE AN INFOGRAPHIC IT TAKES ONLY 0.25 SECONDS FOR THE HUMAN BRAIN TO PROCESS AN IMAGE AND ASCRIBE MEANING TO IT. THAT'S WHY INFOGRAPHICS ARE A POPULAR WAY TO DISPLAY CONTENT. HOW DO YOU CREATE ONE? UNDERSTANDING THE PROCESS AND HOW TO WORK WITHA DESIGNER WILL GO A LONG WAY TO CREATING AN INFOGRAPHIC THAT HITS YOUR GOALS AND DRAWS EYEBALLS. HERE ARE SOME QUESTIONS A GOOD DESIGNER WILL ASK YOU: оооо оооо о оо о о оооо о оооо оо 1. WHAT'S THE POINT? EVERY INFOGRAPHIC SHOULD HAVE A PURPOSE. BE ABLE TO CLEARLY ARTICULATE YOUR GOAL TO YOUR DESIGNER. ARE YOU TRYING TO SHOW SOMEONE HOW TO DO SOMETHING? OR ARE YOU TRYING TO EDUCATE PEOPLE ABOUT SURVEY RESULTS. STATISTICS. A HISTORICAL TIMELINE. A PRODUCT. A TREND... OR SOMETHING ELSE? оооо 2. WHO'S YOUR AUDIENCE? DEVOPS IDENTIFY THE TARGET AUDIENCE FOR YOUR CAT VIDEOS INFOGRAPHIC AND CONSIDER HOW THEY MIGHT BEST CONSUME THE INFORMATION. GADGETS ARTIFICIAL DO RESEARCH ON OUTLETS WHERE VIEWERS ARE LIKELY TO FIND YOUR INFOGRAPHIC. WHAT INTELLIGENCE FORMAT DO THEY TYPICALLY PUBLISH? ARE THERE ANY CRITERIA FOR SUBMISSION? о OO O O O 3. HOW SHOULD YOU LAY EVERYTHING OUT? ETET=TE START WITH THE STRUCTURE AND FLOW OF оо YOUR STORYLINE. DON'T ATTEMPT TO BUILD THE LAYOUT UNTIL YOU KN OW THE STORY YOU'RE TRYING TO TELL. PLACE SECTIONS OF INFORMATION IN AN ORDER THAT KEEPS THE VIEWER MOVING DYNAMICALLY THROUGH THE STORY. ооо оо 4. WHAT'S YOUR STYLE? SETTLE ON A STYLE THAT SPEAKS STRONGLY TO THE MESSAGE YOU'RE CONVEYING. Vs. THE STYLE DOESN'T HAVE TO BE "ON BRAND." BUT IT DOES NEED TO BE COHESIVE WITHIN THE INFOGRAPHIC AND SHOULD WORK FOR WHERE YOU WANT TO PUBLISH IT. ооо о ооо оо оо ооо о оооо о 5. HOW SHOULD YOU DISPLAY THE DATA? IT PEOPLE ENJOY CONSUMING VISUAL DATA. DISPLAY YOUR INFORMATION IN A MANNER THAT WILL BE COMPELLING TO YOUR AUDIENCE. TURN NUMBERS AND WORDS INTO GRAPHS. CHARTS. HEAT MAPS. ICONS AND OTHER IMAGERY. MAKE SURE YOU CITE YOUR SOURCES. ооо 6. HOW MUCH SHOULD I INCLUDE? DON'T CLUTTER YOUR INFOGRAPHIC. USE IMAGERY TO TELL YOUR STORY AT A GLANCE AND USE JUST ENOUGH WORDS TO FILL IN THE BLANKS. WHEN IN DOUBT CUT IT OUT. bhava COMMUNICATIONS 0000000 III