Measuring Radio Listeners

MEASURING MY RADIO LISTENERS As my media marketing firm was unable to track my consumer's exposure to entertainment, I found something quite interesting Its biggest benefits Portable People Meter or PPM solved my problem Establish listening habits on behalf of the radio station And what not it can do for people like us... Greater cumes (data stability) Lower TSL (time spent listening) Change in AQH (average quarter hour) I am sure you are curious to learn more about it PPM helped to measure individual person by using audio encoding as a means to identify stations Capture and identify exposed stations with inaudible program code rooted in the audio even if the program is recorded on a digital recorder Delivers unbiased and direct measurement of cable, radio and television from single panel of consumers. They act as a tool to assists programmers get an insight about how their medium can fit the consumer's lifestyle. Measures passive audiences. As long as the meter is carried and worn listening is automatically registered and exposure to encoded content are objectively recorded. Now I know my audience's demographic PPM travels everywhere its users go Data allows to make quick decision resulting in better content creation for the radio listening community I am no more using diary to keep a track of who is listening to my radio station. PPM help me to relase monthly data as opposed to the diary's quarterly releases. 1.6– 1.4- ill 1.2- 1.0- 0.8– 0.6– 0.4 0.2- Diary 0.0- wk1 wk2 wk3 wk4 wk5 wk6 wk7 wk8 wk9 wk10 wk11 wk12 1.6- 1.4 1.2 1.0- 0.8- E 0.6- 0.4- PPM 0.2- 0.0- wk1 wk2 wk3 wk4 wk5 wk6 wk7 wk8 wk9 wk10 wk11 wk12 Well! The best part is Each components of PPM is easy to install, lightweight and portable. It is one tool that has helped me to analyse my people who hear my broadcast and understand their listening habits. ΚΑΝΤAR MEDIA www.kantarmedia-audiences.com Reding Reding