Marketing to Women Online

Ways of Marketing to Women Online For marketers, reaching women online is getting easier everyday. What women do online SEARCH 80% MOBILE "Purchase" decisions are made by women. EMAIL BLOGS 90% of women surveyed felt that marketers don't understand them. 208 SOCIAL NETWORKS Take your time to learn how women use the internet and how that information can help you in positioning your product or service and in return help you to increase your conversions. ONLINE GAMING ... OTHER MEDIA 22.8 21.5 Where women spend their time online Search 2.8% Blogs 0.9% 20.1 17.7 14.6 7.7% 12.5 Email Online Gaming 2.7% 10.6 18.5% 6.6 6.6 6.7 Social Networking 5.0 Fragnances Flowers Department Kids Cosmetics Gifts Beauty Fashion Food Family Apparel Health Parenting Pets Stores Top interests: % reach 228 Social Networks Breakdown by age 183% | 70% 51% 18-29 Brands are using this space to continue the conversation about current and ongoing promotions as well as customer service and launching contests and games. 30-49 50-64 56%|44444 65+ 33% users are women Facebook Twitter MMMI |54%: MMA 40% and 51% | 52% 4 体 * 125 % | 67% users are women users are women follow a brand follow a of brand followers that will buy that brand of brand followers that will buy that brand Emails Age breakdown of women that read or send daily emails. 164% 63% 61% 46% 18-29 Brands are using this space as yet another way to keep up 30-49 communication with their audience. They keep them aware of special promotions, project launches and 93% 50-64 news announcements. All in an effort to keep their brands top of OF WOMEN send or read emails. mind when a consumer decides to 65+ make a purchase. Search Age breakdown of women that use search daily. 66% 64% | 52% 18-29 Brands can use search to help drive traffic to their sites and stores. They can do it through paid search engine marketing or through carefully created keyword campaigns that can be used to generate traffic organically. Brands want to make sure they come up high in keyword search results for the greatest success. 30-49 91% 50-64 OF WOMEN use search engines. 65+ 37% Age breakdown of women that own a smartphone. Mobile 66% 159% |34% 18-29 Brands are using this space to launch a new service or product, 30-49 to announce one-day sales and events. Adding a location component to a mobile campaign gives companies an opportunity to make them immediately 44% 50-64 OF WOMEN 65+13% actionable. who own a smartphone. Blogs Women enjoy reading and will be influenced by what other people write. They will do research online to figure what type of product to buy and who to buy it from. Brands are now partnering with well-recognized bloggers to share their products and services with their audiences. Some brands are creating their own blogs with communities of bloggers to talk about their brands independently. Women with children write 3.9 million blogs Online gaming 43 Average social gamer year old female 53% The dynamic of the online gaming audience has shifted in the last few years to include a much higher female audience. With the introduction of social networking games it has increased more. Women like the ability to share the success of their gaming with others and like the idea of interacting with friends and family through social gaming. "social" game players are women Sources: www.blogher.com www.pewinternet.org www.iab.net www.theatlantic.com/technology/archive/2010/12/facebook-vs-twitter-comparing-social-demographics/68283/ SingleGrain.com mashable.com/2010/08/23/social-gaming-study/ ereatage seven secretseveryman.com www.emarketer.com