Marketing Towards Millennials

Marketing towards Millennials A four-part series expbring generational profiles to help strengthen your marketing efforts. Birth year Estimated # 1982-2004 75 million Also known as Famous millennials Digital Generation Generation Next Generation Y Jennifer Lawrence Mark Zuckerberg Michelle Phan Gen Y Adele If you want to remember one key word to describe Millennials, it's realistic. -Lynne C. Lancaster and David Stillman, from "When Generations Collide." Key influencers Cdlumbine High School, 9/11, war in Iraq Typically grew up as children of divarce MONEY Grew up in a very child-focuced world More sheltered than cther generations Fam to spend Children with busy schedules mentality Digital media obcecsed Kept busy as kids Characteristics Global-, civic-minded The work Diversity-focuced environment Entrepreneurial Preters continOUs teecback Techno-cawy Hichy creathe Collaboration Contril x tion Positive Independent Optimistic Inclusive Values individuality tp:/www.wme.org'upbads/GanarationaDorancescharn paf Ittp//www.mcosa.not.SPF SIG20TRAINNGA2O Follar'ue_consuting_minnialacishoot_0BOBOE paf WSOL wS OL is a web design, developm ent, hosting and inbound marketing agency based out of Chicago, IL. For more inform ation on how we can help you build amazing online experiences, please visit us: www.wsol.com. %24