Marketing Experts on Twitter

Marketing Experts on Twitter With over 25,000 experts on the Global Services Exchange the team here at blur Group thought that it'd be interesting to take a look which marketing experts are using Twitter and see what trends emerge. Twitter love by country % Canada (42.31 United Kingdom (43.14 United States 38.11 •. Spain (37.50 India (19.49 Are the big players you're thinking of included? It might be a no-brainer for some to see the UKand the USA at the head of the pile and India playing catch up, but who would have thought that Spain would be in there too? Twitter love by sector % Education Charity Fashion 62.9 62.5 62.0 Twitter love by age % 18-24 25-34 Automotive Healthcare/ Pharmacie Transport 35-44 45-54 55-64 59.0 58.2 58.0 65+ Marketers are great ones for moving as a crowd, so it shouldn't be a shocker to see that the highs and lows of marketing experts on Twitter by sector aren't so wide spread. Is Grandad better at social media than you? By far the largest sector is the 24 - 34 age group, as they The increasing role of Twitter in charity marketing means its inclusion in the top three sectors should be an easy prediction, but perhaps those in the transport sector have been put off by the negative brand experiences of travel companies. remain the core adopters despite the number of articles talking about how the silver haired generation is taking social media over, but we're also seeing a good take up rate from other age groups. The marketing mix: Twitter use by marketing speciality % Social Media Media PR Does the fact that 68.7 65.0 64.7 they've got skills, mean they've got skills on Twitter? Social Media is top of the tree, but hockingly nearly 22% of social media experts aren't on Twitter. A case of cobblers' children perhaps, or are they too busy working on company accounts? Advertising Direct Marketing Sales Promotion 57.1 58.4 58.8 Whether you want to buy or deliver marketing projects visit marketing.blurgroup.com to find out more.