A Marketing Carol: A Look at Marketing Past, Present, and Future

A PARDOT INFOGRAPHIC A Marketing Carol MARKETING A LOOK AT the PAST, PRESENT and FUTURE OF Marketing is moving so fast, it can be hard to find the time to assess where you've been, where you are now, and where you are headed. As Scrooge found out in Charles Dickens' “A Christmas Carol," taking time to examine your situation from these three perspectives can be a tremendous help when it comes to determining your future direction. It is for this reason that we have created a look at marketing past, present, and future to help get your marketing on course for the new year! A VISION OF MARKETING Past Marketing Metrics Were pretty sure this is what aur growth is Fiers Sont 2,000 V Ads Run 12 Brand Influence Good OUTBOX MARKETING Past In the past, marketing was limited to only a few channels with limited tracking. Prospect lists and information were stored in rudimentary databases Direct mail was the primary method of developing new leads in place of email. or physical lists, and they were called on infrequently and with little to no sales intelligence. A Rolodex was used to keep track of a marketer's contacts and prospects. 3 Customer relationship management was confined to rudimentary spreadsheets and databases. A VISION OF MARKETING Present SOCIAL ANALYTICS -Ask the intern about setting up pinterest -Ask the SEO quy how we're doing -Figure out what pinterest is SALES EMAIL PROCESS -They need more qualified leads Content Designer -We should probably start blogging Upload to service - How do we get more warm leads? Measure open rates 3 ululli 2 MARKETING Present With the advent of social media and web analytics, modern marketing is characterized by an overabundance of channels and responsibilities. These channels and duties are siloed into various Marketing processes and responsibilities are fractured and siloed. 2 CRMS like salesforce help keep marketing and sales on the same page, but are tedious to update. departments and positions. 3 Marketing tools for email, analytics, forms, and more are spread over dozens of different partners. A VISION OF MARKETING Future | 3 Drip Program 2 MARKETING Future The future of marketing is defined by the integration of many marketing tools and new technologies that will increase marketing effectiveness such as dynamic content, mobile, in-depth prospect tracking, and deeper campaign analytics. Closed-loop reporting provides marketers with accurate ROl and campaign performance. CRMS sync easily with marketing automation platforms to update records automatically. Marketing automation provides a one stop shop for email, forms, analytics, and more. For more information on how to improve your marketing, visit Pardot.com Pardot an ExactTarget. company