Marketing Automation Popular Tools & Trends

Marketing Automation POPULAR TOOLS & TRENDS Marketing automation isn't the new kid on the block anymore. The majority of companies are considering implementing at least one automation software. Which tools have become more popular? How are brands using them? How is the automation market expected to grow? Take a look at these stats: ONE ISN'T ENOUGH 50% of American companies that use automation tools have adopted at least two of them. 11.9% use three, and 7.5% use four. How many cloud-based marketing automation tools do you currently use? One 50.8% Two 23.9% Three 11.9% Four 7.5% These numbers correspond almost exactly to what marketers say about limiting the number of marketing systems they use: 45% said it was "critical" to keep the number low. KINGDOM OF FOUR Over 50% of the automation software market is controlled by four companies: HubSpot, Marketo, Infusionsoft, and Eloqua. Smaller players like Act-On, however, have been quickly growing. 21.4% 15.6% Hubspót Marketo act|on 4.9% pardot salesforce 7.5% Infusionsoft. LEADLANDER VISUAL: revenue 6.2% unica 2.1% An IBM Company eloqua 4.9% DEMANDBASE 14% 10.7% 2.5% "One of the reasons why we are currently experiencing growth of Marketing Automation software is the adoption of content as a marketing tool." -Business2Community.com 2 PROSPECTS, LEADS & SALES According to US marketers, the value of marketing automation goes beyond the top of the funnel. It also improves the performance of almost every other stage of the buyer's journey. 3 4 Companies that automate lead Businesses that use management see a 10% or greater increase in revenue marketing automation see a 451% increase in in 6-9 months qualified leads 24 Lead nurturing increases the ED II ONDR?HDDDA hie v RRS percentage of leads covered by sales Marketing automation platform Fsers see 53% higher teams from as low as 20% to up to 75% conversion rates A GROWING TREND Revenues for B2B marketing automation systems increased 50% and reached $750 million in 2013. This rate is lower than the 2012 rate of 54%, although the dollar increase is substantially higher. $700 M $600 M $500 M $400 M $300 M $200 M $100 M 2009 2010 2011 2012 2013 "While the vast majority of midmarket companies have not yet adopted a specific solution, many have heard about the field, and they're actively attempting to meet the need." - VentureBeat erested by Aüberflip 1) http://venturebeat.com/2014/01/20/50-of-companies-use-multiple-marketing- automation-systems-vb-marketing-automation-index-update/ 2) http://smallbusiness.yahoo.com/advisor/content-marketing-automation-good-bad-useful -140513661.html 3) http://www.onlinemarketinginstitute.org/blog/2013/10/amazing-lead-nurturing- statistics/ 4) http://www.bulldogsolutions.com/resource-library 5) http://www.gartner.com/it-glossary/mas-marketing-automation-system 6) http://www.aberdeen.com/Aberdeen-Library/8518/Al-marketing-data- management.aspx 7) http://www.demandgenreport.com/industry-topics/industry-news/2298-marketing- automation-hits-750m-in-revenue-vest-report-reveals.html