Marketing Artists vs. Marketing Scientists

MARKETING MARKETING ARTISTS * * VS SCIENTISTS In recent years, technology has transformed marketing into an accountable, data-driven department, capable of testing, measuring, and optimizing campaigns to perfection. Marketing scientists, or marketers focused on operations, have taken their place next to the traditional marketing artists, changing the way the modern marketing departments operate. Let's take a look at what both sets of marketers bring to the table. PHILOSOPHY: PHILOSOPHY: Marketing is about engaging with your customers on an emotional level. Data is the key to improving marketing accuracy and effectiveness. QUOTED SAYING: QUOTED SAYING: "I think this will really "Here are the ROI numbers for that last campaign." resonate with our audience." FAVORITE TOOLS: FAVORITE TOOLS: W Wordpress E Twitter Pardot Excel Ps Photoshop MEmail S Adwords Analytics STRENGTHS: STRENGTHS: • Creative • Organized • Detail-Oriented • Innovative TYPICAL PROJECTS: TYPICAL PROJECTS: · Email Campaigns • Forecasting • Lead Management • Reporting & Analytics • Content Creation • Thought Leadership A PERFECT COMBINATION While artists and scientists are both tremendous assets, it is the alliance between the two that will push marketing departments forward. The combination provides marketing departments with the tools and structure to deliver only the best marketing to our customers and accurately tie campaigns back to ROI. For more information on how to improve your marketing, visit Pardot.com an Exact Target.company