A Marketer's Guide To The Google Pigeon Update

A MARKETER'S GUIDE TO THE GOOGLE PIGEON (COLUMBIFORMES LOCALIS) BRAIN GOOGLE BLACK GLASSES KNOWS EXACTLY WHERE THE NEAREST THEY'RE UNNECCESARY GAS STATION I. BUT THEY MAKE HIM LOOK EVERYWHERE. MUCH SMARTER. PIGEON UPDATE HEART OF GOLD HAS BEEN TO HOLLYWOOD, HAS BEEN TO REDWOOD WRISTWATCH HAS CROSSED THE OCEAN FOR HIS HEART OF GOLD. WITH EXTRAODINARILY ACCURATE SECOND HAND, GPS, AND COMPASS. CRUMBS Google's latest algorithm update has been dubbed “Pigeon" and (to date) it has had IN SPITE OF NEWFOUND FAME, STILL JUSTA PIGEON. AND PIGEONS a dramatic affect on how businesses are GOTTA EAT. now showing up in search. But what are the best ways to manage your local SEO presence Post-Pigeon? WHAT IS IT? IMPORTANT THINGS TO KNOW When a query indicates local intent, Google will First launched on July 24, 2014, the Pigeon update is designed to improve the quality and relevancy of local search detect and tailor results to a searcher's location. results. As a result, local search ranking factors are now much more like traditional web ranking signals. Online directory results (results from Yelp, UrbanSpoon, TripAdvisor, etc.) are now more prominently featured. Using local modifiers will now have a dramatic effect on your search results. As of Jan. 2015 it has only been rolled out in the United States for example... WITHOUT LOCAL MODIFIERS Step 3. Google identifies user's location based on his IP address, and Step 1. A user in El Segundo, CA, needs to find something near to them, like their favorite food... which is naturally Pizza. analyzes local ranking factors of "Pizza" places near him. -.-, Pizza El Segundo, CA - Yelp www.yelp.com/search?cfit=pizza&find_loc=El+Segundo%2C. - Yelp - Top Pizza in El Segundo, CA PizzaRev, Grimaldi's Coal Brick Oven Pizzeria, Vinny's Pizza, Little Gourmet, Ugly Pie Company, Valentino's Pizza, Stuft Pizza, Google pizza hut Vinny's Pizza - El Segundo - El Segundo, CA | Yelp www.yelp.com > Restaurants > Pizza- Yelp ***** Rating: 4 - 70 reviews - Price range: $ 70 Reviews of Vinny's Pizza "Off the bat, the pizza was great. Stop now if you're in a MMM, PIZA. pizza hut pizza hut coupons pizza loca pizza hut near me hurry. I ordered the combo. It came with 2 slices and a soda. I chose the. El Segundo > Sammy's Woodfired Pizza and GrillSammy's .. www.sammyspizza.com/location/el-segundo/ El Segundo. Sammy's at Plaza El Segundo is the perfect spot to unwind after a day spent at beautiful Manhattan Beach, or while exploring the surrounding plaza . Vinny's Pizza in Westchester, El Segundo and Mar Vista ... vinnyspizza.com/ - Vinny's Pizza : Est. 1978. Vinny's . Vinny's Pizza A New York-Style Pizeria :Vinny's Pizza, every dish is created using only the freshest & finest ingredients. Step 4. Google delivers results of nearest pizza place. Step 2. User Googles "Pizza". WITH LOCAL MODIFIERS Since Pigeon, the radius of results that Google will return for queries without local modifiers has been reduced. Now, queries with local 121,000,000 RESULTS modifiers will return all results relevant to the A query like "pizza in Los Angeles" will show all pizza places relevant to the specified area, not just places close to the searcher's IP address. greater Los Angeles metro area. Additionally, a user's search page will be full of social profiles, as well as business listings that are now more prominent. MMM, PIZZA. IN LOS ANGELES, CA Directories, web pages, and social profiles that have location specific content (address, city, etc.) have a better chance of being found. Just like almost every other Google algorithm update, there were plenty of big winners and losers as a result of Pigeon. BIG WINNERS NOT SO BIG WINNERS % of + and - change in results found in Google for queries post-pigeon that were related to the following +28% 30% +19% 20% +13% 10% Jobs Real Estate Movies Insurance 0% Hospitality Food Education -10% -11% -20% -30% -40% -36% -50% -60% -63% ER... MY BAD -70% -68% Source: Brightedge Data Cube, June - August 2014 WHAT DOES THIS MEAN FOR YOU? TOP LOCAL RANKING FACTORS POST-PIGEON Full city and state in landing page title tag. Full physical address of your business in city of search. 5 High domain and page authority. Proper categorization of business listings (Google My Business, etc.) Because of Pigeon, classic ranking factors such as meta data, content, < /> backlinks, and site architecture now hold more weight for local rankings. WPROMOTE Sources: http://searchengineland.com/everything-need-know-pigeon-algorithm-211771 http://searchenginewatch.com/article/2363063/How-Google-Pigeon-Impacted-Local-Queries-and-What-You-Can-Do http://www.brightlocal.com/2014/11/13/insidelocal-webinar-local-ranking-factors-discussed/