Making The Most Of Email Marketing

elevation Property Communications Using email marketing to generate leads and enquires Email marketing can be a very effective part of property marketing campaigns. It enables communications to be highly targeted, integrated with online content (such as property brochures), and closely monitored for results and specific leads. 3 Steps to successful email marketing for commercial property Step 1 Step 2 Step 3 Content and design Data and Monitoring targeting Step 1- Data and targeting Accurate targeting is fundamental to any successful, cost effective email campaign. With the right data, you can reach exactly the right audience for specificproperty instructions and developments. Geographical locatlon Industry sector Size of company (turnover/number of employees) Single use or multiple use data lists avalable Range of specific Job titles Step 2 - Content and design Impactful design and relevant, engaging content are vital for gaining and maintaining reader interest, and translating that interest into action. Fact: An irrelevant or misleading message title is responsible for two thirds of spam rejections. Copy, design and imagery must be optimised for anti-spam and maximum open and click through rates. scandinaviacourt Step 3 - Monitor and follow up With the right software you can track results and monitor interest for every campaign. Warm leads can be identified and followed up by your sales team. Clnts Ding Cuntonize Aocourt Seting elevation comms Blevatien Property Comms Ltd Overvtew Creste Send Lit a Sbncrbers Reports Tenplaise Cient Semings Be taruen rapsbat RacpAcy Searchrecialient Recipient Activity ad August 2012 Sentt hiday at 00 an Seach Campaign Reports Opened Ckkad Surmary ofmpalgnreut to d 61 14 259 E Reclent Aketvty Who cenot andolickad, eo Link Aetby Dariy Which inka a popular, whe d O Socia Sharina Fawards Wo serewinen When dd sabsetersopenand k EmaiCient Usege Founce Summar wo adetcolve this and Whia opan ratan a atoat tappan 191 recipenta hnot apened thi eru Vatan ind. Show 21 pe pag 23 Next- Exportd as CSY file HEpot > See how many people open and view the email shot > Check how often a recipient views the email > View which recipients have clicked a link > Use results fine tune future campaigns and increase success rates elevation Property Communications