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Make Content Marketing Drive Local SEO

make CONTENT MARKETING Ninety-seven percent* of consumers search for local businesses online. Creating content that's tailored to community audiences is an important part of local SEO. What's more, local content marketing puts the focus on engaging website visitors, so you won't just attract local traffic - you'll drive local leads. drive LOCAL SEO 1 Find Your Local Audience Where is your web traffic coming from? Use your analytics tool to identify leading local traffic sources, and see which of the communities you're targeting need more local content to USE OUR ANALYTICS build brand visibility and influence. Local 2 Modify Your Keywords Hyper Local Dress your keywords for local success with geo-modifiers. For hyper-local targeting, Hyper Local add neighborhoods or cities to terms. SAN DIEGO Local keyword generator 5minute.com can help if you're covering a wider area. Local Local Hyper Local SAN FRANCISCO Hyper Local OAKLAND Local Hyper Local LOS ANGELES FIND MORE LOCAL KEYWORDS Google's Insights for Search Local Industry Forums Heatmaps in Insights for Search show where keywords are Learn "local speak" by monitoring language used in regional industry forums hottest 3 Research Topics to Create Local Content 1 2 Local Twitter Trends Google Rising Searches Change the location in Twitter's trend tool and find topics sparking regional social Monitor local search activity via Insights for Search and write content ahead of conversations neighborhood search trends Local News Local Forums Subscribe to publishers covering local news and create content aligning your "Listen" to industry conversations in neigborhood forums and address concerns and needs of local shoppers business with local issues 4 Measure + Repeat Publish and share your locally targeted news, blogs and graphics. Then measure which content has the most impact. Which pieces bring the most local traffic? Which best support business goals? Update your strategy based on measurable results and changing local trends. Create Publish Repeat Measure Share BRAFTON B FUEL YOUR BRAND "https://accounts.google.com/Servicelogin?service=lbc&continue=https://www.google.com/local/add%3Fservice%3Dlbc make CONTENT MARKETING Ninety-seven percent* of consumers search for local businesses online. Creating content that's tailored to community audiences is an important part of local SEO. What's more, local content marketing puts the focus on engaging website visitors, so you won't just attract local traffic - you'll drive local leads. drive LOCAL SEO 1 Find Your Local Audience Where is your web traffic coming from? Use your analytics tool to identify leading local traffic sources, and see which of the communities you're targeting need more local content to USE OUR ANALYTICS build brand visibility and influence. Local 2 Modify Your Keywords Hyper Local Dress your keywords for local success with geo-modifiers. For hyper-local targeting, Hyper Local add neighborhoods or cities to terms. SAN DIEGO Local keyword generator 5minute.com can help if you're covering a wider area. Local Local Hyper Local SAN FRANCISCO Hyper Local OAKLAND Local Hyper Local LOS ANGELES FIND MORE LOCAL KEYWORDS Google's Insights for Search Local Industry Forums Heatmaps in Insights for Search show where keywords are Learn "local speak" by monitoring language used in regional industry forums hottest 3 Research Topics to Create Local Content 1 2 Local Twitter Trends Google Rising Searches Change the location in Twitter's trend tool and find topics sparking regional social Monitor local search activity via Insights for Search and write content ahead of conversations neighborhood search trends Local News Local Forums Subscribe to publishers covering local news and create content aligning your "Listen" to industry conversations in neigborhood forums and address concerns and needs of local shoppers business with local issues 4 Measure + Repeat Publish and share your locally targeted news, blogs and graphics. Then measure which content has the most impact. Which pieces bring the most local traffic? Which best support business goals? Update your strategy based on measurable results and changing local trends. Create Publish Repeat Measure Share BRAFTON B FUEL YOUR BRAND "https://accounts.google.com/Servicelogin?service=lbc&continue=https://www.google.com/local/add%3Fservice%3Dlbc make CONTENT MARKETING Ninety-seven percent* of consumers search for local businesses online. Creating content that's tailored to community audiences is an important part of local SEO. What's more, local content marketing puts the focus on engaging website visitors, so you won't just attract local traffic - you'll drive local leads. drive LOCAL SEO 1 Find Your Local Audience Where is your web traffic coming from? Use your analytics tool to identify leading local traffic sources, and see which of the communities you're targeting need more local content to USE OUR ANALYTICS build brand visibility and influence. Local 2 Modify Your Keywords Hyper Local Dress your keywords for local success with geo-modifiers. For hyper-local targeting, Hyper Local add neighborhoods or cities to terms. SAN DIEGO Local keyword generator 5minute.com can help if you're covering a wider area. Local Local Hyper Local SAN FRANCISCO Hyper Local OAKLAND Local Hyper Local LOS ANGELES FIND MORE LOCAL KEYWORDS Google's Insights for Search Local Industry Forums Heatmaps in Insights for Search show where keywords are Learn "local speak" by monitoring language used in regional industry forums hottest 3 Research Topics to Create Local Content 1 2 Local Twitter Trends Google Rising Searches Change the location in Twitter's trend tool and find topics sparking regional social Monitor local search activity via Insights for Search and write content ahead of conversations neighborhood search trends Local News Local Forums Subscribe to publishers covering local news and create content aligning your "Listen" to industry conversations in neigborhood forums and address concerns and needs of local shoppers business with local issues 4 Measure + Repeat Publish and share your locally targeted news, blogs and graphics. Then measure which content has the most impact. Which pieces bring the most local traffic? Which best support business goals? Update your strategy based on measurable results and changing local trends. Create Publish Repeat Measure Share BRAFTON B FUEL YOUR BRAND "https://accounts.google.com/Servicelogin?service=lbc&continue=https://www.google.com/local/add%3Fservice%3Dlbc make CONTENT MARKETING Ninety-seven percent* of consumers search for local businesses online. Creating content that's tailored to community audiences is an important part of local SEO. What's more, local content marketing puts the focus on engaging website visitors, so you won't just attract local traffic - you'll drive local leads. drive LOCAL SEO 1 Find Your Local Audience Where is your web traffic coming from? Use your analytics tool to identify leading local traffic sources, and see which of the communities you're targeting need more local content to USE OUR ANALYTICS build brand visibility and influence. Local 2 Modify Your Keywords Hyper Local Dress your keywords for local success with geo-modifiers. For hyper-local targeting, Hyper Local add neighborhoods or cities to terms. SAN DIEGO Local keyword generator 5minute.com can help if you're covering a wider area. Local Local Hyper Local SAN FRANCISCO Hyper Local OAKLAND Local Hyper Local LOS ANGELES FIND MORE LOCAL KEYWORDS Google's Insights for Search Local Industry Forums Heatmaps in Insights for Search show where keywords are Learn "local speak" by monitoring language used in regional industry forums hottest 3 Research Topics to Create Local Content 1 2 Local Twitter Trends Google Rising Searches Change the location in Twitter's trend tool and find topics sparking regional social Monitor local search activity via Insights for Search and write content ahead of conversations neighborhood search trends Local News Local Forums Subscribe to publishers covering local news and create content aligning your "Listen" to industry conversations in neigborhood forums and address concerns and needs of local shoppers business with local issues 4 Measure + Repeat Publish and share your locally targeted news, blogs and graphics. Then measure which content has the most impact. Which pieces bring the most local traffic? Which best support business goals? Update your strategy based on measurable results and changing local trends. Create Publish Repeat Measure Share BRAFTON B FUEL YOUR BRAND "https://accounts.google.com/Servicelogin?service=lbc&continue=https://www.google.com/local/add%3Fservice%3Dlbc make CONTENT MARKETING Ninety-seven percent* of consumers search for local businesses online. Creating content that's tailored to community audiences is an important part of local SEO. What's more, local content marketing puts the focus on engaging website visitors, so you won't just attract local traffic - you'll drive local leads. drive LOCAL SEO 1 Find Your Local Audience Where is your web traffic coming from? Use your analytics tool to identify leading local traffic sources, and see which of the communities you're targeting need more local content to USE OUR ANALYTICS build brand visibility and influence. Local 2 Modify Your Keywords Hyper Local Dress your keywords for local success with geo-modifiers. For hyper-local targeting, Hyper Local add neighborhoods or cities to terms. SAN DIEGO Local keyword generator 5minute.com can help if you're covering a wider area. Local Local Hyper Local SAN FRANCISCO Hyper Local OAKLAND Local Hyper Local LOS ANGELES FIND MORE LOCAL KEYWORDS Google's Insights for Search Local Industry Forums Heatmaps in Insights for Search show where keywords are Learn "local speak" by monitoring language used in regional industry forums hottest 3 Research Topics to Create Local Content 1 2 Local Twitter Trends Google Rising Searches Change the location in Twitter's trend tool and find topics sparking regional social Monitor local search activity via Insights for Search and write content ahead of conversations neighborhood search trends Local News Local Forums Subscribe to publishers covering local news and create content aligning your "Listen" to industry conversations in neigborhood forums and address concerns and needs of local shoppers business with local issues 4 Measure + Repeat Publish and share your locally targeted news, blogs and graphics. Then measure which content has the most impact. Which pieces bring the most local traffic? Which best support business goals? Update your strategy based on measurable results and changing local trends. Create Publish Repeat Measure Share BRAFTON B FUEL YOUR BRAND "https://accounts.google.com/Servicelogin?service=lbc&continue=https://www.google.com/local/add%3Fservice%3Dlbc

Make Content Marketing Drive Local SEO

shared by Brafton on May 29
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Strategic content marketing can power local SEO and engage community audiences, build visibility, thought leadership and local leads.

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