Major trends in online activities

Heat map: Change in activity over time, by generation The following chart shows the percentage point change between surveys for certain online activities. Darker areas indicate strongest growth; white areas indicate no change; gray areas indicate negative growth. +25% +20% +15% +10% Survey dates vary-for details, see the Methodology section at the end of the report. +5% No change -5% Pew Internet -10% Pew Internet & American Life Project Key: Percentage-point change Older Silent Younger Boomers Ages 46-55 G.I. Millennials Ages 18-33 Gen X Ages 34-45 Boomers Ages 56-64 Generation Generation Ages 65-73 Age 74+ Email Email Email Email Email Email Search Search Search Search Search Search Use social network sites Buy a product Get news Get news Get news Get news Travel reservations Govt Govt Govt Watch video Get news website website website Buy a product Travel reservations Travel Travel Get news Buy a product reservations reservations Watch video Travel Buy a product Buy a product Govt website Govt website reservations Buy a product Watch video Bank online Watch video IM Bank online Use social network sites Bank online Listen to Watch Financial info Financial info music video Use social Travel reservations Use social Bank online network sites network sites Religious info Bank online Online classifieds Online Online classifieds Online classifieds classifieds Rate things Watch video Listen to music Use social network sites Financial Online Above the line: more than 50% do this activity Listen to Bank online music info classifieds Financial info Online classifieds Use social network sites Govt website IM Rate things Below the line: less Financial info Listen to music Financial info IM IM Rate things than 50% do this activity Religious info Religious info Religious info Donate to Rate things Religious info charity Listen to music Listen to Religious info Rate things Rate things IM music Online auction Online Online auction Online Donate to Podcasts auction auction charity Online Donate to charity Online Donate to charity Donate to Podcasts charity auction auction Donate to Podcasts Podcasts Podcasts Podcasts Blog charity Blog Blog Blog Blog Blog IM Virtual worlds Virtual worlds Virtual worlds Virtual Virtual worlds Virtual worlds worlds Source: Pew Internet surveys. pewinternet.org