The Mad Men Comparison - Then and Now

MADMEN CAREER COMPARISON Mad Men is a hit television show which depicts the American advertising industry during the 1960s. It is clear that a lot has changed since the real Mad Men revolutionized advertising in the United States. Delve deeper into the advertising industry of the 1960s, and learn how the industry is changed in the last half-century. MAD MEN ADVERTISING AGENCY STAFF AND THE CONTEMPORARY JOB MARKET: CREATIVE DIRECTOR BY PLAYED Responsible for the visual style and images in advertising; they create the overall design and direct others who develop artwork or layouts. Co REQUIRES $80,630 PER YEAR Don Draper MAKE (2010) JON BACHELOR'S DEGREE 73,900 and 1-5 YEARS creative director jobs in the United States (2010) of experience PLAYED SECRETARY BY Peggy Olsen Administrative assistants who perform routine clerical and organizational tasks MAKE PER YEAR REQUIRES (2010) MOSS $34,660 HIGH SCHOOL DIPLOMA 4,010,200 or equivalent secretary jobs in the United States (2010) ACCOUNT EXECUTIVE BY Pete Campbell VINCENT PLAYED Sells advertising space to businesses and individuals: contact potential clients, make sales presentations and maintain client accounts MAKE 010) PER YEAR REQUIRES $45,350 HIGH SCHOOL DIPLOMA 160,000 or equivalent account executive jobs in the United States (2010) PLAYED FINANCIAL OFFICER Responsible for the financial health of an organization: produce financial reports, direct investment activities and develop strategies for long-term growth. Lane Pryce MAKE REQUIRES PER YEAR (2010) HARRIS $103,910 BACHELOR'S DEGREE 527,100 and more than 5 YEARS financial officers in the United States (2010) of experience POLITICAL ADVISOR BY (Henry Francis CHRISTOPHER Evaluate programs and policies, public issues, legislation, and identify issues for research and analysis. PLAYED MAKE REQUIRES PER YEAR (2010) $103,420 MASTER'S DEGREE 5,600 political advising jobs in the United States (2010) THE ADVERTISING MARKET SINCE 1950 $57 $119.6 $195.5 $535.7 $13 $25 $131.1 MILLION MILLION MILLION MILLION BILLION BILLION BILLION 1950 1960 1970 1980 1990 2000 2010 CHARACTERISTICS OF 1960s ADVERTISING CONTEMPORARY ADVERTISING CHARACTERISTICS OF THE CREATIVE REVOLUTION THE DIGITAL AGE Focused on soft sell: a friendly, subtle and casual sales message Television advertising: 38.6% of ad spending (2010) Internet advertising: 16.9% of ad spending (2010), expected to grow to 25.6% by 2015 Average 9 MINUTES of advertising per hour on adult television programs Average of 15 MINUTES per hour on adult television ms *** Average commercial length 1 MINUTE Children's television shows had an average of 16 MINUTES of advertising per hour FCC regulates television advertising aimed at children 10.5 MINUTES per hour on weekends Most advertising done by show host 12 MINUTES per hour on weekdays Cigarette advertising was legal and present on radio, television, and newspaper Cigarette advertising is outlawed on television and radio The cigarette advertising market is still roughly $10 BILLION PER YEAR Television and radio stations LOST $220 MILLION a year, or about 7.5% of their total advertising revenues after cigarette advertising was banned on those platforms in 1971 MAD MEN ERA ADVERTISING AND CONTEMPORARY ADVERTISING: TOP THREE CHANGES IN ADVERTISING CAREERS 1. DIVERSIFICATION IN THE OFFICE AND IN THE MARKET: Television, radio, print and internet An increase in female co-workers and executives 2. 1 NO SMOKING OR DRINKING IN THE OFFICE--LESS TOLERANCE AND SOCIAL ACCEPTANCE OF TOBACCO AND ALCOHOL USE. 3. INCREASE IN COMPETITION AND PRODUCTION: EXPERTS PREDICT THE "END OF ADVERTISING AS WE KNOW IT." More changes in advertising in the next five years than in the previous 50 years Decreased consumer attention Increased consumer choice Increased user-created content SOURCES http://www.bls.gov/ooh/ http://www.galbithink.org/ad-spending.htm http://www.bloomberg.com/news/2011-03-17/u-s-advertising-spending-rose-6-5-in-2010-led-by-television-internet.html http://www.museum.tv/eotvsection.php?entrycode=advertising http://www.druglibrary.org/schaffer/library/studies/nc/nc2b_10.htm http://www.emarketer.com/PressRelease.aspx?R=1008308 http://www.fcc.gov/guides/childrens-educational-television http://www.movieoutline.com/articles/television-script-format.html OCARRINGTON http://www.huddleproductions.com/2011/02/24/major-changes-for-advertising/ HAMM LISABETH KARTHEISE STANL STANLE